1. Volunteer Leadership Learning Series Maintaining a Healthy Charter Session: Communications 101 Presenter: Tamara Remedios RC'97, RBS'97, RUAA Board Member

2. Rutgers University Alumni Association & The Department of Alumni Relations Communications 101 Alumni Leaders Resources

3. Rutgers University Alumni Association & The Department of Alumni Relations Communications 101 Broadcast Emails Request form available at Ralumni.com/toolsRalumni.com/tools Catchy Subject Lines –Avoid spam filters –Increase open rates Short text –Keep most relevant info “above the fold” –Call for action, and provide a link “To register, visit: www…” Timing is important –Schedule your email with ample time for alumni to take action Bundle Information –Group multiple events or themes in one email Better open rate than doing multiple stand-alone emails Future planning

4. Rutgers University Alumni Association & The Department of Alumni Relations Communications 101 Alumni Relations Calendar Request form available at Ralumni.com/toolsRalumni.com/tools Multiple opportunities through the request form: –Broadcast email –Ralumni.com online calendar –All-Alumni events digest email (sent on the second Tuesday of each month)

5. Rutgers University Alumni Association & The Department of Alumni Relations Communications 101 Print Communications Newsletter templates coming soon from Alumni Communications Money-saving pieces: –Postcards, self-mailers Make use of RUAA marketing materials –Ralumni.com promo cards –Contact information update cards –Info flyers

6. Rutgers University Alumni Association & The Department of Alumni Relations Communications 101 Third Party Vendor Access To Mailing Lists Complete vendor info available: Ralumni.com/toolsRalumni.com/tools Three approved mailhouse vendors: –L&M Mailing –Universal –RU Mail & Document services Print Mailing Data –Alumni Relations staff will run data lists for your constituency –Contact email: RUalumni@alumni.rutgers.eduRUalumni@alumni.rutgers.edu –Deliver printed pieces to a vendor for labels

7. Rutgers University Alumni Association & The Department of Alumni Relations Communications 101 Value of Partnering with the Department of Alumni Relations Coordinated marketing Timed appropriately w/ other communications Good stewardship of alumni contact info Professional appearance Save $$ by utilizing these resources

8. Rutgers University Alumni Association & The Department of Alumni Relations Communications 101 Coming in Communications 102 Use of emerging online social media Ralumni.com - Dynamic groups coming soon! Facebook LinkedIn

9. Rutgers University Alumni Association & The Department of Alumni Relations Communications 101 Welcome to the RUAA family! *This presentation will be available online at www.Ralumni.com/tools.*www.Ralumni.com/tools Our united alumni body is an amazingly diverse constituency, and we look forward to developing even more opportunities that excite and interest each and every one of our alumni. ~ Advancing Rutgers University by engaging all alumni. ~ Questions? Contact Anthony Guido, director of communications, at aguido@winants.rutgers.edu or 732-932-7490 ext. 218.