1. Oracle Demantra Overview & Utilization in a Demand Driven Supply Network
Curtis Ardle
February 22, 2008

2. Myself Emerging Solutions Emerging Solutions Founded 1997
Headquarter in Chicago
Office in Minneapolis
Oracle EBS Practice
PeopleSoft
Hyperion
100% Reference-able Client List

3. Demand Driven Supply Chain Network
Agenda
Demand Driven Supply Chain Network
What is it?
Benefits
Best Practices
Oracle Demantra
Demand Driven Adaptive Planning
Key Capabilities
Applications w/in Suite
Conclusion

4. What is Demand Driven? SUPPLY PRODUCT DEMAND
It essentially is a supply chain driven by your customers.
It means running your company on more real time information.
Fundamental shift on how to do business.
Linking supply with demand with products.
SUPPLY
PRODUCT
DEMAND

5. Benefits Recognized For Your Company
For Your Shareholders (w/ 10% improvement on perfect orders)
15%
Less
Inventory
17%
Stronger
Order
Fulfillment
35%
Shorter
Cash to
Cash
Gain
$.50 EPS
Gain 5%
ROA
Gain
2.5%
Profits
*AMR Research: Hofman, Debra, “Mastering Supply Chain Excellence”

6. Collaborate Internally & Externally Use Your Data
Best Practices
Collaborate Internally & Externally
Use Your Data
Use Intelligence, not just Algorithms
Establish and Execute S&OP
Focus on Process First

7. Collaborate Internally and Externally
ONE PLAN
Marketing
Sales
SCM
Finance
Customer
Supplier

8. National Weather Service Consumer Demographics
Use Your Data
Syndicated Data
Sales History
National Weather Service
Consumer Demographics
RFID
POS
Promotion response
Account for demographics
Reduce latency, dampening
VMI
Exception handling

9. Algorithms can never replace intelligence.
Use Intelligence
Algorithms can never replace intelligence.

10. Sales & Operations Planning
Balance supply and demand
Synchronize all operational plans
S&OP Management Meeting
Finance & Budgeting
Marketing / Sales Meeting
Product mix changes
Promotions
Sales quotas
Customer collaboration
Demand Meeting
Consensus forecast
Causal factors
Supply Meeting
- Production plan
Inventory plan
Supplier collaboration

11. Systems can increase visibility
Process Excellence
Systems can increase visibility
Good processes capitalize
on this visibility

12. What It Means - Demand Visibility
Sensing
Utilize granular data
Know and utilize causal factors and product attributes
Shaping
Optimize promotion effectiveness
Response
Validate business plans
S&OP to synchronize company

13. Oracle Demantra Demand Driven Planning
Forecast-Driven Planning
Predictive - use formulas and history to forecast demand
Uses “buffers” to absorb demand shocks
Expensive use of working capital
Demand-Driven Planning
Demand Sensing: Uses demand signals to plan and manage supply
Demand Shaping: Uses strategies and information to shape demand
Demand Response: Fulfillment based on customer requirements

14. Advanced Planning Solution
Best in Class Processes
Demand Driven Network
Internal & External Collaboration
SC Risk Management
Operational Excellence
Role Based
S & OP
Network Design
Demand Sensing / Shaping
Postponement Optimization
Integrated Planning
Supply Planning
Promise, Distribute, Replenish
Worksheets, Workbenches, Workflow

15. Advanced Forecasting and Demand Modeling
Demantra Modules
Demand Management
Advanced Forecasting and Demand Modeling
Real Time Sales & Operations Planning
Trade Promotion Optimization
Predictive Trade Planning
Deduction & Settlement Management

16. Demand Management Core Application Statistical Forecasting
9 Models
23 Causal factors
Attribute Based Forecasting
Analyze and group by attributes
Business rules for product level modeling
Manage at any Level
Time
Product
Location
New Product Introduction
Assumption Planning
Supports qualitative forecasting
Current & past assumptions modeled
Shape modeling
Use comparable products
Generate and align to demand
Editing, Reporting, Analysis, Collaboration, Events & Exceptions

17. Advanced Forecasting and Demand Modeling
Statistical Forecasting
Additional 6 models,
Unlimited causal factors
Compute & Display
Live read-write capability
Individual causal contribution
Cross-correlations
New Product Introduction
Base & Lift Decomposition

18. Worksheets & Workflows Balance Supply & Demand
Real-Time S&OP
Worksheets & Workflows
Collaborative planning
Balance Supply & Demand
All demand in one place
Plan across orgs with real-time data
Synchronize
Assimilate Sales, Finance, Marketing and Supply Chain
Ability to monitor variability
Measure performance and drive accountability

19. Predictive Trade Planning
Define Promotions
Compute Lift, Halo, & Cannibalization
Scenario Evaluation
Promotion Effectiveness Engine
Base & Lift Decomposition
Trade Planning Worksheets

20. Trade Promotion Optimization
Optimum Promotions to Maximize ROI
Measure / Predict Lift, Cannibalization, Pantry Loading
Automates promotion analysis
Run promotion scenarios and recommend best promotions to run
Integrates with overall single demand plan

21. Deduction & Settlement Management
Reconcile Deductions and Payments
Supports key methods
Smart matching
Auto matching
Ease Administrative Burden

22. What It Means - Demantra
Demantra in A Demand Driven Network
Collaborate Internally & Externally
Use Your Data
Use Intelligence, not just Algorithms
Establish and Execute S&OP
Focus on Process First

23. Demantra - Demand Driven
Demand Visibility
Sensing
Shaping
Responding
Demantra - Demand Driven
Support Multiple Demand Sources
Flexible Data Models
Granular Visibility
Support VMI & CPFR
Bayesian Markov
Mixed Model Forecasting
Support Causal Factors
Optimize Promotions
Bottom Up, Top Down, Middle Out
Attributes & Characteristics
Chaining and Shape Modeling
Collaboration
Exception Handling
Workflows and Worksheets

24. Questions?

25. Thank You