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The Future of Mobile Web Brad Williams Web Development Studios
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Brad Williams IT Director, Batteries.com Co-Founder, Web Development Studios SnapFoo.com iHotties.net StrangeWork.com Who Am I?
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Current and projected mobile web growth Why go mobile? The benefits of a mobile site Mobile development tips & strategies Development resources Topics
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Current and projected mobile web growth
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Over 64 Million US Mobile Web Users By 2011 200620072008200920102011 Mobile Internet Users27.031.136.042.952.364.8 Mobile Search Ad Revenues*$2.1$13.5$48.1$155.7$307.4$713.7 US Mobile Internet Users and Mobile Search Advertising Revenues, 2006-2011 (millions) Note: *earned from sale of display or text listings alongside mobile search results Source: eMarketer, July 2007
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Over 980 Million Global Mobile Web Users By 2011 200620072008200920102011 Mobile Internet Users337.3405.5489.6596.4757.1982.4 Mobile Search Ad Revenues*$6.8$63.1$221.3$580.3$1148.9$2361.5 Worldwide Mobile Internet Users and Mobile Search Advertising Revenues, 2006-2011 (millions) Note: *earned from sale of display or text listings alongside mobile search results Source: eMarketer, July 2007
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Worldwide Smartphone Shipments, 2003-2001 (thousands) Source: iSuppli Corporate as cited by Digitimes, November 16, 2007
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User-generated revenues from social networking services, dating and content uploaded to third party sites will increase from $572m in 2007 to more than $5.7bn in 2012 The number of mobile users accessing social networking sites via their phones is also forecast to rise - from 14 million in 2007 to nearly 600 million in 2012. Mobile Social Networking: $6 Billion by 2012 Source: BusinessWeek.com – Mobile Social Networking
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What is causing this growth?
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Everyone has a cell phone
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New Platforms Broaden Mobile Reach Intel Moorestown Apple iPhone
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Cell Phones Are Shrinking Circa 1992 Projected 2011
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Why go mobile? The benefits of a mobile site
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Over 980 Million Global Mobile Web Users By 2011 200620072008200920102011 Mobile Internet Users337.3405.5489.6596.4757.1982.4 Mobile Search Ad Revenues*$6.8$63.1$221.3$580.3$1148.9$2361.5 Worldwide Mobile Internet Users and Mobile Search Advertising Revenues, 2006-2011 (millions) Note: *earned from sale of display or text listings alongside mobile search results Source: eMarketer, July 2007
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what are the 3 most important things you take with you when you leave home in the morning? 1. Keys 2. Wallet / Purse 3. Cell Phone
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Wider Appeal Maintain audience even while mobile Largely undeveloped, still in infancy stage Key Benefits to Going Mobile
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Mobile development tips & strategies
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The Big Mobile Squeeze How do you fit this…
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The Big Mobile Squeeze How do you fit this… In to that?
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The Big Mobile Squeeze Focus on most important content Keep images to a minimum (header graphic, ads) Keep pages small, less content per page Create flawless code, mobile browsers aren’t as forgiving (XHTML compliant) Understand mobile navigation and how it differs Most important tip: QUICK LOAD TIME!
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"I would expect that mobile will start joining the internet in an interesting way. There's a huge opportunity to turn the kind of data the phone has into services.” -Tim O'Reilly Oct 18 th, 2007 In regards to the future of Web 2.0 Source: InformationWeek.com Conference Wrap-Up -- Where Is Web 2.0 Going?
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Cell Phones Don’t Bite! And remember…
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Evaluate mobile-readiness › www.ready.mobi Cell phone emulators › pukupi.com/tools/mimic › emulator.mtld.mobi/emulator.php › www.yospace.com/spe.html Mobile Development Articles: › The Mobile Web Top 10 - pukupi.com/articles/top10 › Making Small Devices Look Great - dev.opera.com/articles/view/making-small- devices-look-great › Global Authoring Practices for the Mobile Web - www.passani.it/gap Resources
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Brad Williams bradw@illiams.com Personal: bradw.illiams.com Blog: strangework.com Twitter: twitter.com/williamsba Contact
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