1. WWW.POKERPLAYERSRESEARCH.COM Spring 2010 Playing Poker At All At Least Once A Month 1 Prepared by Poker Players Research Ltd. Autumn ‘06 39.2m 39.7m 41.8m 42.6m 44.5m Total Number of Poker Players – Trends All Players All Regions + 4.5%+ 13.5% Percentage Change Winter ‘07Spring ‘08Spring ‘09Spring ‘10 Total unweighted sample size = 346,222 respondents Note: These are numbers of people playing any form of Poker not necessarily Online, not necessarily For Money ‘10 v ‘09‘10 v ’06

2. WWW.POKERPLAYERSRESEARCH.COM Spring 2010 2 Prepared by Poker Players Research Ltd. Total Number of Poker Players - Trends Playing Poker At All At Least Once A Month 39.2m39.7m41.8m+ 4.5% +4% +5% +13.5% N/C +33% ‘10 v ‘09‘10 v ’06 42.6m Percentage Change Spring ‘09Spring ‘08Winter ‘07Autumn ‘06Spring ‘10 44.5m Total unweighted sample size = 22,469 regular poker players

3. WWW.POKERPLAYERSRESEARCH.COM Spring 2010 3 Prepared by Poker Players Research Ltd. Total Number of Poker Players – Trends by Gender Playing Poker At All At Least Once A Month 39.2m39.7m41.8m+ 4.5% +5% +4% +13.5% +6% +29% ‘10 v ‘09‘10 v ’06 42.6m Percentage Change Spring ‘09Spring ‘08Spring ‘10 44.5m Total unweighted sample size = 22,469 regular poker players Winter ‘07Autumn ‘06 Note: People are counted equally no matter how often they play i.e. someone who plays Once a Month counts the same as someone who plays Every Day. This is why the Female percentage is much higher than if you were to take any snapshot at any moment in time.

4. WWW.POKERPLAYERSRESEARCH.COM Spring 2010 4 Prepared by Poker Players Research Ltd. Total Number of Poker Players – Trends by Age Playing Poker At All At Least Once A Month 39.2m39.7m41.8m+4.5% +8% +1% +13.5% +27% -6% ‘10 v ‘09‘10 v ’06 42.6m Percentage Change Spring ‘09Spring ‘08Spring ‘10 44.5m Total unweighted sample size = 22,469 regular poker players Average Age Winter ‘07Autumn ‘06 36.837.738.0 -1% +7% 38.3 38.6

5. WWW.POKERPLAYERSRESEARCH.COM Spring 2010 5 Prepared by Poker Players Research Ltd. Number Of People Playing Online Poker For Real Money At All 17.8m 15.2m 20.0m + 6.7% Jan-07Spring ‘08 20.8m Spring ‘09Sep-06 + 24.7% 22.2m Spring ‘10 ‘10 v ‘09‘10 v ’06 Percentage Change Total unweighted sample size = 346,222 respondents Note: Includes Players who are not necessarily Playing Online for Real Money at Least Once a Month.

6. WWW.POKERPLAYERSRESEARCH.COM Spring 2010 6 Prepared by Poker Players Research Ltd. 11.9m 11.1m 13.1m + 5% Spring ‘08 13.8m Spring ‘09 +21% 14.5m Spring ‘10 ‘10 v ‘09‘10 v ’06 Percentage Change Playing Online Poker For Real Money “At Least Once A Month” Total unweighted sample size = 356,222 respondents Winter ‘07Autumn ‘06

7. WWW.POKERPLAYERSRESEARCH.COM Spring 2010 7 Prepared by Poker Players Research Ltd. 11.9m11.1m+5.1% +5% +21.0% -7% +63% ‘10 v ‘09‘10 v ’06 13.8m Percentage Change Spring ‘09Spring ‘08Spring ‘10 14.5m Playing Online Poker For Real Money “At Least Once A Month” Total unweighted sample size = 7367 Online Real Money Players playing ‘At Least Once A Month’ Winter ‘07Autumn ‘06 13.1m

8. WWW.POKERPLAYERSRESEARCH.COM Spring 2010 8 Prepared by Poker Players Research Ltd. + 5.1% +10% -12% +21.0% +16% +40% ‘10 v ‘09‘10 v ’06 Percentage Change Spring ‘09Spring ‘08Spring ‘10 11.9m11.1m13.1m13.8m14.5m Playing Online Poker For Real Money “At Least Once A Month” Winter ‘07Autumn ‘06 Total unweighted sample size = 7367 Online Real Money Players playing ‘At Least Once A Month’ Note: People are counted equally no matter how often they play i.e. someone who plays Once a Month counts the same as someone who plays Every Day. This is why the Female percentage is much higher than if you were to take any snapshot at any moment in time.

9. WWW.POKERPLAYERSRESEARCH.COM Spring 2010 9 Prepared by Poker Players Research Ltd. + 5.1% +12% -4% +21.0% +35% +2% ‘10 v ‘09‘10 v ’06 Percentage Change Spring ‘09Spring ‘08Spring ‘10 11.9m11.1m13.1m13.8m14.5m Playing Online Poker For Real Money “At Least Once A Month” Average Age Winter ‘07Autumn ‘06 35.035.134.434.033.5 -3% Total unweighted sample size = 7367 Online Real Money Players playing ‘At Least Once A Month’