1. Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237 Sales Promotions & Special Events

2. Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237 Getting Promotions RIGHT Understand Why, Who, When, Where, How Purpose Timing Size Types Maximizing your event

3. Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237 Purpose Activate existing customers – get more transactions Build relationships Get new customers Strengthen your core strategies Create opportunities for publicity Generate cash Reduce inventory

4. Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237 Timing WHEN High season/Off Season Weekday/Weekend Day/Night HOW OFTEN Weekly, monthly, quarterly, annually

5. Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237 Size Small Medium Big Blow Out!

6. Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237 Plan out the timing, size, and purpose of your different promotions String Your Necklace

7. Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237 Type Sales Specials Off site Value added Events

8. Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237 Sales Generate cash, reduce inventory, get market share Sidewalk sale Clearance sale Overstock sale Post–holiday sale Holiday sale

9. Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237 Specials Drive traffic to your store Item specials Trade show specials BOGO sales Item overstocks 12 Days of Christmas

10. Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237 Off-Site Get new customers (build list), generate cash Consumer shows Fairs/Festivals Community Events Your own off-site event Post show strategy

11. Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237 Value-Added More transactions, relationship builders, reinforce strategies GWP events Mini-Makeovers Photo Ops Single rose with a dozen Cause Marketing

12. Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237 Events More transactions, relationship builders, reinforce strategies Classes and seminars Clubs Clinics and Fittings Readings Trunk/fashion show

13. Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237 Events More transactions, relationship builders, reinforce strategies Small events – dog walks, sit-n-knit Parties Big Blow Out events Wild and Crazy

14. Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237 Maximizing Your Promotions Marketing – use all available tools Partnerships Publicity Anniversary your events Document – before, during, after

15. Bob@WhizBangTraining.com | www.WhizBangTraining.com | 616-842-4237 Homework Step 1: Make a list of the promotions you are planning for the next year. Do you have a variety of types, sizes, purposes? Add your promotions to your marketing matrix. How will each of these promotions support your strategies? Step 2: Add your promotions to your marketing calendar. (String your necklace!) Step 3: Start working on the planners for your promotions, sales, and special events.