1. 1

2. What data do you need to improve your tradeshow ROI? How do you want to use this data to improve your tradeshow and event ROI? What needs to be true about the data to grow your event?

3. 3 33 4 steps to a self funded program 1.Predict and control your cost BEFOR you go to your next show 2.Reduce implementation costs Join us to learn more; rhughes@thehughesgroup.com I 4 steps to a self funded program 1.Predict and control your cost BEFOR you go to your next show 2.Reduce implementation costs Join us to learn more; rhughes@thehughesgroup.com I 3 3 Perform Implement 7 value protection strategies 1.Preset appointments 2.Experience design 3.Lead tracking and data collection Plus more Implement 7 value protection strategies 1.Preset appointments 2.Experience design 3.Lead tracking and data collection Plus more 2 2 Protect 1 Predict that’s Click here for 1.Total cost of participation 2.Establish the number of leads, and client contacts to achieve profitability 3.Define your target number of contacts within the total attendance

4. 4 44 that’s 4 steps to a self funded program 1.Predict and control your cost BEFOR you go to your next show 2.Reduce implementation costs Join us to learn more; rhughes@thehughesgroup.com I 4 steps to a self funded program 1.Predict and control your cost BEFOR you go to your next show 2.Reduce implementation costs Join us to learn more; rhughes@thehughesgroup.com I 3 3 Perform Click here for Your tradeshow investment 1.Preplan and preset engagement with prospects and clients 2.Design your event experience around engagement and story telling 3.Send the appropriate team and team leaders to the event 2 Protect 1.Total cost of participation 2.Establish the number of leads, and client contacts to achieve profitability 3.Define your target number of contacts within the total attendance 1 Predict

5. 5 55 Grow your tradeshow program performance 1.Use Predictability to predict and control your cost BEFORE you go to your next show 2.Use Predictability to predict and measure sales outcomes before you spend your first dollar 3 Perform 2 Protect 1.Total cost of participation 2.Establish the number of leads, and client contacts to achieve profitability 3.Define your target number of contacts within the total attendance 1 Predict Your tradeshow investment 1.Preplan and preset engagement with prospects and clients 2.Design your event experience around engagement and story telling 3.Send the appropriate team and team leaders to the event that’s

6. 6 Predict Protect Perform Predict your logistical costs with show specific or pre- loaded national tradeshow cost averages Protect you ROI by using Predictability to predict the number of leads you need to be profitable Grow your performance by implementing 7 proven strategies to protect your value loss by up to 77%

7. 7 Predict Protect Perform Your loss can be and is often up to 77% of your potential sales Predict and protect your program from loss. Build GROWTH into your tradeshow program. See the implication of NOT implementing 7 essential marketing strategies.

8. Your next show could change everything. Robert Hughes rhughes@thehughesgroup.comRobert Hughes rhughes@thehughesgroup.com - 301-537-0216 Jim Wurm jimwurm@e2ma.org- 514-317-8768jimwurm@e2ma.org- Rich Gilligan rgilligan@thehughesgroup.com – 800-256-5158rgilligan@thehughesgroup.com Available on request: E2MA/CMO study Survey for the new rules of sales and service Recent CMO report on CMO tenure in relation to measurement 8