2. 1. Keyword Services Platform 2. AdManager 3. Massive

3. Keyword Research and Optimization Tool Data available via Excel Add-in, Web page, and API

5. Where can you get it? Excel plug-in is free download: http://advertising.microsoft.com/advertising/adcenter_addin (Requires adCenter account. Quick sign up at https://adcenter.microsoft.com/.) https://adcenter.microsoft.com/ API requires application. Contact AdPlatE@microsoft.com. AdPlatE@microsoft.com

6. Ad Campaign Management for Publisher Media Sales, & Ad Networks

7. Provides: Inventory Forecasting TraffickingTargeting Reporting & Analytics Any ad format Traffic Workflow Real-time reporting, Streamlined workflow Available as Hosted or Licensed Add-on Modules Service and Support 24/7/365

8. Maximize online advertising and promotion revenue Geo targeting Behavioral targeting (VIBE) Publisher Registration Point (PRP) Open APIs for billing, sales force automation, customer developed applications Real-time accurate inventory forecasting Real-time revenue optimization of each ad request Any Ad, Any Platform, Anywhere – from a single system

9. Premium Inventory Discretionary Inventory To get the most revenue from your inventory, you need to: Forecast accurately Analyze your inventory to improve packaging Employ a flexible ad prioritization system Control discretionary inventory

10. Ad Campaign Management for Publisher Media Sales, & Ad Networks Atlas Media console database Publisher reports Web RFP Publisher profile

13. Engaged consumers Engaged consumers Multi-tasking Integration with Game Play Expiring Inventory Varying visual/audio standards Premium content to premium advertisers Publisher approval requirements Creative customization Unique technical requirements 3D environments Unique impression gathering issues Ad Balancing Memory and bandwidth sharing Custom media requirements Publisher and Advertiser Ad approvals

14. Size of Ad as % Screen Angle of Ad Relative to View Ad size and ad angle thresholds used to determine if ad is in gamer view If determined to be in ‘view’, impression counts toward campaign goal 1 impression = :10 cumulative seconds of exposure within campaign

23. © 2008 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries. The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation. MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.