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Tree Tran 2.009 Orange Team Final Presentation December 12, 2005
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Outline Customer Needs Solution Competition Customer Feedback Market Financials
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Customer Needs Saplings weigh 50-450 lbs Difficult to transport, plant, and position in hole Cannot handle tree by trunk
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Solution: TreeTran
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Product Comparison DollyToadTran Load capacity 700 lbs450 lbs Device portability HighLowHigh FoldableNo Yes Lowers tree into hole NoYes Affordability $450$2520$1200
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Video & Feedback “I can’t believe I just planted a tree with your device! This is awesome… it is exactly what [CityRoots] is looking for! – Trina Hofreiter, CityRoots “It’s so easy to move around, even with a heavy tree on it.” – East Campus resident
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Market Industry size: $33.5 billion spent in Do-It-Yourself gardening and landscaping 3 million trees planted privately each year by individuals
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Market Target customers: landscapers 1.1 million workers equipment rental companies 4000+ nationwide non-profit organizations that plant trees 47 major organizations
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Business Model Tree Trandistributor landscapersequipment rental companies non-profit organizations
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Financials Total cost: $400/unit Manufacturing Cost Market Penetration Price: $1200/unit 1500 units/year sold
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Financials IRR=25% with $500,000 initial investment 2 nd year break even 3 rd year steady-state: 1500 units/yr sold (2% market) $270,000 net profit by end of 3 rd year Profit Growth Year
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Acknowledgements Course instructor: David Wallace Lab instructors: David Gossard, Doug Vincent Pappalardo staff: Dick Fenner, Joe Cronin, Bob Gertsen, Steve Haberek, Bob Nuttal Team mentors: Ethan Crumlin (MIT), Ben Linder (Olin) 2.009 instructors, TAs, and Maureen Lynch Urban Ecology Institute: Trina Hofreiter (CityRoots) MIT Libraries
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References “Community Forest Partnership.” Urban Ecology Institute. http://www.bc.edu/bc_org/research/urbaneco/program/default.html http://www.bc.edu/bc_org/research/urbaneco/program/default.html “Community Tree Planting Guide - Time for Trees.” Tree Trust. http://www.na.fs.fed.us/spfo/pubs/uf/treeguidehtm/chapter1.htm#Chapter%201 http://www.na.fs.fed.us/spfo/pubs/uf/treeguidehtm/chapter1.htm#Chapter%201 “How to Plant Trees.” The National Arbor Day Foundation. http://www.arborday.org/trees/video/howtoplant.cfm http://www.arborday.org/trees/video/howtoplant.cfm “Organizations that Plant Trees.” Marshall House. http://www.mhmail.com/Trees.html http://www.mhmail.com/Trees.html “Volunteering and Tree Planting.” The National Arbor Day Foundation. http://www.arborday.org/programs/volunteers/textstates.cfm http://www.arborday.org/programs/volunteers/textstates.cfm
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Tree Planted Too Deep
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Tree Tran Load Rating
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Tree Tran in Truck Bed
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