1. 12/11/061 Copyright Infringement from the Inside Ross Housewright UC Berkeley School of Information

2. 12/11/062 Introduction Me: This Research: With:

3. 12/11/063 Background Fall 2004 - Comm 694 - The Internet as a Social Phenomenon Concept development and small pilot Spring 2005 Performed full project

4. 12/11/064 Why did we do this?

5. 12/11/065 Why did we do this at a university? “The university environment creates a perfect storm for piracy.” Why did we do this at Cornell? Napster Network Usage Based Billing

6. 12/11/066 What did we do? 42 undergraduate subjects Music Acquisition Journal ~45 minute semi-structured interviews

7. 12/11/067 Problems we encountered Nervous IRB “So, tell me about your illegal activities.” Difficulties in tracking actual behavior

8. 12/11/068 Outline Activities Napster Reasons and Justifications Education Recommendations

9. 12/11/069 Activities: P2P Everyone loves P2P! DC++ is P2P paradise “WinMX would be my litmus test”

10. 12/11/0610 Activities: “Radio Listeners”

11. 12/11/0611 Activities: Napster DRM - “doesn’t work with my iPod” Selection - 30 second clips, “where is my favorite band?” Used in conjunction with p2p

12. 12/11/0612 Activities: Napster Napster 2.0 is basically viewed as p2p

13. 12/11/0613 Reasons: Free! “If I can get it for free, why would I pay for it?” “Why spend money when you don’t have to?” “… for us, it’s great.”

14. 12/11/0614 Reasons: Comparison with P2P “You need to make it as convenient as possible for people to get music legally, because… we grew up in a time where you could get free music at the click of a button, it was so easy, and that’s always going to be our comparison point… The more complicated it is, the more we’re going to get it by other means.”

15. 12/11/0615 Reasons: The Law “Illegal is so relative.”

16. 12/11/0616 Justifications “If you’ve got the money, you’d be willing to spend it… but if you don’t have the money and you still want the product, you go about it illegally.”

17. 12/11/0617 Justifications “They’re still driving their Escalades and … bling bling!” “… they don’t need a poor college student’s money.”

18. 12/11/0618 Justifications “It’s one of our freedoms? I dunno… Yeah.”

19. 12/11/0619 Education Efforts Industry efforts are unconvincing Lawsuits are largely unthreatening

20. 12/11/0620 Recommendations What are you trying to do? Don’t fight student battles for them Encourage student responsibility Talk to your students!

21. 12/11/0621 Ross Housewright ross@sims.berkeley.edu Contact Info