1. BI Norwegian Business School exchange and student recruitment in India

2. Exchange Three exchange partners: Indian Institute of Management Calcutta Management Development Institute Gurgoan Institute of Management Technology Ghaziabad 5-10 students per year Challenges: Academic calendar – Indian students arrive too late and leave too early Finances Culture shock Demanding programmes in India

3. Why recruit in India? Second biggest exporter of students (China #1) For various reasons Indian students are beginning to move away from traditional destinations like Australia and UK English language proficiency Good quality students – contribution to international classroom Huge interest in business studies at master level 205,000 CAT (Common Admission Test) takers in 2011 Most prestigious schools in India (IIM) have 2700 seats available per year

4. BI India recruitment campaign Started in 2008/2009 No fairs but information meetings in hotels Main focus on master programmes But also bachelor programmes Major urban centers: Delhi, Mumbai, Hyderabad, Chennai, and most recently Pune Local consultant/agent

5. Local help paves the way

6. And the agent/consultant

7. Helps you adapt to local traditions

8. Why consultant/agent? Indian students are used to the concept of educational agents and actually expect it According to British Council more than 40% of Indian students use agents Local follow up of students is a great advantage More effective and cheaper Consultant model secures commitment Long-term relationship Costs!

9. Results (master programmes) 201020112012 Info meetings100-120120-140 applications345138 Accept (first and second priority) 142214 Rejects (first priority) 183330 Students5143

10. Evaluation Mismatch between background of students and study programmes at BI Vast majority of indian applying to business programmes have an engineering background Bridging programme? Campaign needs to be refocused on students with a business background Build relationships with colleges/universities that have undergraduate programmes in business/commerce etc Alumni are important ’Placement’ is extremely important Internships! Cooperation with Norwegian companies that are active in India ’GSU liste’ is major obstacle for recruitment at bachelor level

11. Threat: GSU liste? All India Senior School Certificate (Standard 12) issued by CBSE + 1 year university education or Indian School Certificate (ISC Standard 12) issued by CISCE + 1 year university education or Higher Secondary Certificate issued by State Secondary School Boards + 1 year university education or Pre-University Examination Certificate + 1 year university education or Intermediate Examination Certificate + 1 year university education

12. Meanwhile in Denmark All India Senior School Certificate (AISSC) from Central Board of Secondary Education (CBSE) + 1 year of higher education studies or equivalent supplementary studies. =>A higher educational institution might within the institution’s discretion admit candidates with an All India Senior School Certificate (AISSC) passed with minimum 65%. Indian School Certificate (ISC) from Council for the Indian School Certificate (CISCE) + 1 year of higher education studies or equivalent supplementary studies. =>A higher educational institution might within the institution’s discretion admit candidates with an Indian School Certificate (ISC) passed with minimum 65%. Higher Secondary Certificate or equivalent from other boards: =>An educational higher institution might within the institution’s discretion admit candidates with a Higher Secondary Certificate passed with minimum 85%.

13. Status GSU liste The use of the list is binding for admissions to first-cycle studies pursuant to the Act relating to Universities and University Colleges of 1 April 2005. (FOR-2007-01-31- 173). The use of the list is guiding for admissions to second- and third-cycle studies, subject-specific recognition and general recognition.

14. GSU liste and admission to Master Most UG programmes in arts, commerce, science in India are of three-year duration (engineering, technology: four years) Binding application of GSU liste to master admission will lead to demand of extra year of university education for three year bachelor programmes and further complicate recruitment to masterlevel studies in arts,business, science

15. My favourite hotel in India