1. www.networkmashups.com www.aepona.com Composite Services, Mash-Ups, etc Composite Services, Mash-Ups, etc Other Web Services (capabilities) Telecom Web Services Telecom Web Services Platform

2. Benefits of Joining the Connected Services Sandbox Becoming part of the Sandbox was a natural choice for Aepona, whose Telecom Web Services Platform exposes a carrier’s telecom network capabilities: APIs for messaging, location, presence, call control, charging, etc, are made available in an easy to use managed package of web services, with flexible and extendable policy control, on a telecom grade platform. The value of Mash-ups Mash-ups are quickly becoming the modern way of doing programming. Software developments that would have been quite expensive a few years ago, have now become commonplace.

3. Aepona’s Telecom Web Services Platform Telecom Web Services Platform Third Party Management 3rd party management is a key differentiator of Aepona’s solution. Critical for low-cost scaling to many partners & consumers as well as protecting the network and applying policy/SLA. 3rd party management is a key differentiator of Aepona’s solution. Critical for low-cost scaling to many partners & consumers as well as protecting the network and applying policy/SLA. Capability Exposure Presenting Telco capabilities as Telecom Web Services. Every web developer in the world understands web services and can use them easily, with tools such as Connected Services Framework. Network Abstraction Network abstraction is the hard part that Aepona has spent years investing in & that differentiates them from the IT vendors. Connecting to the multitude of network platforms from a variety of vendors and hiding the complexity of this on the Telco’s behalf. Network abstraction is the hard part that Aepona has spent years investing in & that differentiates them from the IT vendors. Connecting to the multitude of network platforms from a variety of vendors and hiding the complexity of this on the Telco’s behalf. Charging Messag- ing Location Call Control Term Status ProfilePresence Telco Network Capabilities Webcos Enterprises etc

4. Connected Services Framework & Telecom Web Services TWS Platform can itself use additional web services in order to enforce access use policies Aepona’s Telecom Web Services Platform enables access to telecom capabilities for mash-ups Levering Aepona’s extensive network experience Composite Services, Mash-Ups, etc Composite Services, Mash-Ups, etc Other Web Services (capabilities) Telecom Web Services Platform Third Party Management Capability Exposure Network Abstraction Charging Messag- ing Location Call Control Term Status Profile Presence Telco Network Capabilities etc

5. Fleet Management See example Targeted Marketing Anonymous address lists Sponsored widgets Click to be called Web site buttons On emails On SMS text messages Highly targeted, valuable communications, because it’s user initiated Hundreds of Potential Use Cases Social Networking Gaming Video Sharing Car pools Dating Contact Management Calling (in and out), conferencing, messaging, location, presence, etc. Integration with Outlook Community Services Child-finder Special Interest Groups – Hobbies, Sports, etc. Presence Location Messaging Anonymous calling Some examples... who knows what’s next! (Next-generation networks will bring new capabilities.)

6. Network Capability Exposure: Example Use Case - 1 Enterprise Delivery Despatch Note GetLocation() TerminalLocationNotification +15 mins: Predicted arrival +5 mins Mobile Operator Network Workflow & Fleet Management Application Third Party Interface (Telecom Web Services) Network Capabilities Determine Location Driver sends SMS confirming deliveries completed SMS C Location Centre etcetc GetLocation() TerminalLocationNotification Determine Location SMSNotification Telecom Web Services etc Saved one company over $100,000s p/a in delivery costs Optimise loading, dispatch planning, etc Application NotifySMSReception( )

7. Summary www.networkmashups.com Sign up for Sandbox Provide feedback See what’s new on Sandbox Contact csmashup@microsoft.com for support Build proofs of concepts on the Sandbox www.aepona.com Aepona’s Telecom Web Service building blocks brings the capabilities of current and next generation telco’s networks into the Web 2.0 world of mash-ups and the Sandbox Includes: call control, call set-up, messaging, location, presence, address lists, etc. (levering 3GPP standards) Connecting to network platforms from multiple vendors and hiding the complexity from applications 3rd party management enabling 100,000s of 3rd partiesto inter-work directly with telcos