1. CMPD 434 MULTIMEDIA AUTHORING
Chapter 01 B
Introduction to Multimedia and
Authoring Process

2. Objective At the end of this chapter, students should be able to:
Identify and describe the use of multimedia
Understand the Production/Development team structure

3. Multimedia
Any combination of Text, Graphic, Sound, Animation and Video delivered to you by computer or other electronic or digitally manipulated means.
Interactive Media
User control what and when the elements are delivered
Hypermedia
A structure of linked elements which user can navigate

4. Use of Multimedia
Multimedia finds its application in various areas including, but not limited to, advertisements, art, education, entertainment, engineering, medicine, mathematics, business, scientific research and spatial, temporal applications.
Here is the few examples where Multimedia plays an important role
Multimedia in Business
Presentation – Pretty text, audio and video
Training – Flight attendants, doctor
Marketing
Advertising
Product Demos
Catalogues

5. Use of Multimedia Multimedia in Schools Multimedia at Home
E-Learning
Interactive
Multimedia at Home
Television
Nintendo Wii
Sony PlayStation
Multimedia at Public Place
Hotel
Shopping Malls
Kiosks

6. Multimedia Production/ Development Team

7. Who are Multimedia Developers?
Multimedia developers come from various disciplines such as:
Computer science
Graphic art
Literary
Film and audio

8. Who are Multimedia Developers?
Roughly, a multimedia team consist of
Project Manager
Multimedia designer
Subject matter expert
Script writer
Audio specialist
Video specialist
Multimedia programmer

9. Project Manager Responsible for overall development
Manage budgets, schedules and personnel
Good interpersonal skills
Keeps the team focused and motivated
A good project manager must understand the strengths and the limitations of hardware and software so that s/he can make good decisions about what to do and what not to do.

10. Multimedia Designer Designs and assembles the project
Look at the overall content of the project
Creates a structure for the content
Determines the design elements required to support the structure
Decides which media are appropriate for presenting which pieces of content.
Prepare the blueprint of the entire project
Content, media and interaction

11. Multimedia Designer MM designers need various skills:
Analyse content and choose appropriate delivery method
Expertise on different media types
The ability to look at the project from the user’s viewpoint
Interpersonal skill with other team members

12. Multimedia Designer Instructional designer (ID)
Design and make sure that subject matter is clear and properly presented.
Interface designer
Design the (user) interface, control and the interaction style for the system
Devise the navigation path and content maps
Information designer
Structure the content
Select presentation media

13. Writers Create character, action and interactivity
Need to anticipate users’ actions
A challenge in writing for multimedia project is writers need to plot stories that can go many different ways as opposed to the traditional film plot.
Content writers
Get the information from the content expert (subject matter experts), compile it and present it to the user in the clear and concise manner
Script writer
Writes dialog, narration and voice over.

14. Video Specialist
Can just be a person with DSLR or a team of video production for bigger project.
Must understand the potentials and limitation of the video capabilities and how to get the best out of it.
Must be professional, skilled in managing all phases of production, from concept to final edit
Must also thoroughly familiar with the tools and techniques used for digital editing on computers.

15. Audio Specialist Produces narration, music, and other sound effect.
Might consist a team of audio experts to produce the soundtrack.
Must have a thorough understanding of the needs and requirement for a quality audio production
e.g. suitable sampling rate , space available for all audio combined etc.

16. Multimedia Programmer
Integrates and implements the project using the authoring system or programming language.
Is required when producing a customized or tailored delivery system.
Programmer is needed to create extension to the built-in capabilities of the existing authoring tools.
Acts as a technology trainer for other team member.
Communication skill is important because the programmer must often articulate issues to non-technical team members.

17. Team Building Team members must be “team player”
Good communication and interpersonal skill are a must.
Team building refers to activities that help the group and its member function at the best performance by creating a work culture incorporating the styles of its members.