1. Small Donors and Online Giving: A Study of Donors to the 2004 Presidential Campaigns

2. 2 The Joyce Foundation of Chicago The Carnegie Corporation of New York The Reform Institute, Washington, D.C. Funders

3. 3 The 2004 Election The Bipartisan Campaign Reform Act (BCRA) A highly motivated electorate Tremendous online activity

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5. 5 Closer to average Americans Less wealthy, less educated than large donors Age  Donors who gave $100 or less – median age is 59  Donors who gave $500 or more – median age is 57

6. 6 Not more partisan Large donors to Kerry were the most likely to make negative comments about the opposing party or candidate. With regression analysis no effect of donor size appears. Small donors are NOT more likely to be polarized.

7. 7 Internet levels the playing field Small donors online  More likely to be asked to donate  More likely to try to convince others to vote for their candidate  More likely to ask others to donate  More likely to attend house parties or Meetup.com events

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10. Small Donors and Online Giving: A Study of Donors to the 2004 Presidential Campaigns Thank you for your support.