1. 1 YY SEARCH ENGINE shopping comparison Group members ： Haiyan Han 、 Sally Chen 、 Ryan Zhang

2. 2 Contents

3. 3 Contents 1 2 Background 3 4 5 Frame of mind Commercial Applications Problem faced in the development Challenge and Prospect

4. 4 Background Comparison shopping search engine this model first appeared in the United States, the most famous of these pricegrabber.com 、 bizrate.com 、 nextag.com 、 dealtime.com Mostly in late 2001 and early 2002 so as to obtain the profits, after sales and profit to maintain rapid growth, in most years growth is above 100%. In 2003, Google launched its own shopping search froogle, yahoo also introduced a comparison shopping search channels, and in 2004, yahoo acquisition of Europe's biggest comparison shopping website kelkoo, dealtime.com epionion.com form the comparison of America's largest shopping search web site, shopping.com, and became the first company listed on the Nasdaq comparison shopping search site.

5. 5 Frame of mind News honestly company yy shopping search engine platform shopping involved in the search field is the intersection of electronic commerce and search engine. The field of Chinese e- commerce and search engine is experiencing rapid development of adumbrative shopping search will also is growing fast.

6. 6 Commercial Applications Income is usually shopping search engine from the business advertising and obtain business click into and sales into comparison shopping search engine is a big attraction for businesses, is mainly due to theCompared with other users of search engine, shopping search search is more likely to be a commodity or service potential consumers in the shopping search search there is a clear goal, the search behavior itself reflects its motive, only one step away from search to consumption, it can bring high quality online traffic to merchants.

7. 7 Specific application 1 2 Based on the characters matching full-text retrieval technology integrated search engine, it is difficult to directly search the prices of the goods manufacturers and other details. Keyword query, query detailed catalogue, fine property purchase. 3 Comparison shopping search engine to different merchants commodity information collection, making consumers compare merchants of all goods at a time, to compare different merchants services at the same time, really make consumers feel in the network shopping to buy cheap, buy the rest assured.

8. 8 Inventory Shopping search platform technology ya ya themselves operating a comparison shopping search engine, become a leading shopping network marketing platform, to obtain relevant interactive marketing expenses, such as advertising click into marketing and into China's e-commerce has developed rapidly, and there is no good domestic brands comparison shopping search engine, combined with her one of the shareholders of news portal is one of Shanghai's biggest web portal, has a large website operation experience, relying on the advantages of shareholders creating and operating a comparison shopping search engine has good market prospects.

9. 9 Problem faced in the development First of all, as her adopted by the concept of comparison shopping search, is a relatively new concept in the field of China and the world the Internet such a new concept, how to let users can in the shortest possible time to accept and understand and use, is an urgent problem to let users will enjoy this new concept, the best thing to do is to let them experience the advantages of the concept as yy shopping search using the comparison of the main features of and guides, best can let users in the concrete when shopping for service is different from other online shopping websites.

10. 10 Problem faced in the development Second, since yy's relatively short time, in the current web site offers a relatively more variety of goods of the lack of lack of commodity information, for her, may need to go through a period of accumulation will improve. In addition, the establishment of the brand is yy need to consider a problem in the domestic shopping website, ebay and taobao's fame has very big yy in like the online shopping user profile is not high enough to through the efforts, read the website launched six months time, its ALEXA rankings have packed into 9000.

11. 11 Challenge and Prospect Comparison shopping is developed with the development of e-commerce, e-commerce mature, comparison shopping can improve, but China's e-commerce is just beginning, so the comparison shopping search is still a long way to go in addition, the current is simply the price comparison, little to relevant information, website information and lack of value. To achieve, but not achieve the shopping a lot of people use comparison shopping as a tool, after comparing the price down, go to the mall to buy more, think go to other website to buy here, a big cheap, like website instead go directly to visit the website to buy, comparison shopping sites lack of cohesive, makes comparison shopping can only become a kind of tool is one of the last comparison shopping search sites lack of interactive, users of low trust. Accordingly,how to overcome and solve these problems, will be the key to the further development of comparative shopping search.

12. Thanks ！