1. © 2006 San Diego Gas & Electric Company. All copyright and trademark rights reserved. San Diego Gas & Electric 2012-2014 CARE Marketing and Outreach EXPANDING SUCCESSFUL STRATEGIES WHILE EXPLORING NEW OPPORTUNITIES Low Income Oversight Board April 11, 2012

2. CARE Proposal At-a-Glance 2 CARE Budget Categories ($ Millions)201220132014 CARE Management Costs$3.73$3.95$3.97 Subsidies & Benefits$73.86$82.63$83.61 Total Program Costs & Discounts$77.59$86.59$87.59 CARE Program Activity 201220132014Total Recertification 80,000 85,000 90,000 255,000 New Enrollments 81,000 80,000 79,000 221,500 Attrition (67,000) (72,000) (75,000) (194,900) Year-end Enrollments 325,000 333,000 337,000

3. Barriers to Enrollment o Trust o Language o Culture o Disability o Self-disqualification 3

4. Marketing and Outreach Strategies How do we get there? 4 Continue to work with advertising agencies to ensure media buys are appropriate for our service territory Increase multilingual and multicultural outreach through grassroots channels and partnerships Expand outreach to seniors, persons with disabilities and limited-English-proficient customers through appropriate channels Continue to address the needs of the visually- and hearing- impaired population Focus on underserved communities in outlying areas

5. Paid Media TacticLanguage/Ethnicity TelevisionEnglish & Spanish PrintEnglish, Spanish, African American & Asian (Chinese, Tagalog, Vietnamese) RadioEnglish & Spanish OnlineEnglish & Spanish OutdoorIn-Language Transit Shelter Advertising (English, Spanish, Tagalog, Vietnamese) 5

6. Direct Marketing Language Direct mailEnglish & Spanish Email campaignsEnglish & Spanish (New) AVM campaignsEnglish & Spanish Bill insertsEnglish & Spanish Door-to-doorEnglish & Spanish 6

7. Outreach Language/Type Multilingual/MulticulturalVarious languages – Arabic, Vietnamese, Somali, Spanish, Swahili, and Zulu Community/Faith-Based Organizations Varies by agency DisabilitiesBraille, large font, closed caption, audio CDs, DVDs, TTY/TDD Rural CommunitiesGeographically-targeted media Service IndustriesEnglish & Spanish 7