1. Marketing Mix & Target Markets Marketing Careers & Ethics
Marketing Jeopardy
Marketing Mix & Target Markets
Marketing Careers & Ethics
Sales Policies
Sales Process
Function of Marketing
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Final Jeopardy

2. $100 Question from Function of Marketing
Study Guide 4.09, 1.01, & 1.02
2. By increasing awareness
of the need for environmental
controls, what has marketing done?

3. $100 Answer from Function of Marketing
Study Guide 4.09, 1.01, & 1.02
2. By increasing awareness
of the need for environmental
controls, what has marketing done?
C. Improved the Quality of Life

4. $200 Question from Function of Marketing
Study Guide 4.09, 1.01, & 1.02
4. After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image.  Which marketing function would come up with the new product? 

5. $200 Answer from Function of Marketing
Study Guide 4.09, 1.01, & 1.02
4. After the popularity of a product dropped, the business needed a new product to promote that would help to improve its image.  Which marketing function would come up with the new product? 
B. Product / Service Management

6. $300 Question from Function of Marketing
Study Guide 4.09, 1.01, & 1.02
6. What does the selling function involve
that makes it so important?

7. $300 Answer from Function of Marketing
Study Guide 4.09, 1.01, & 1.02
6. What does the selling function involve
that makes it so important?
C. Contacting Customers

8. $400 Question from Function of Marketing
Study Guide 4.09, 1.01, & 1.02
1. What does applying the customer- orientation element of the marketing concept enable the business to do? 

9. $400 Answer from Function of Marketing
Study Guide 4.09, 1.01, & 1.02
1.What does applying the customer- orientation element of the marketing concept enable the business to do?
A. Offer Products that customers want to buy

10. $500 Question from Function of Marketing
Study Guide 4.09, 1.01, & 1.02
3. According to the marketing concept, which option shows company commitment? 

11. $500 Answer from Function of Marketing
Study Guide 4.09, 1.01, & 1.02
3. According to the marketing concept, which option shows company commitment? 
C. Setting aside funds to research
what customers want

12. $100 Question from Marketing Mix & Target
Study Guide 4.09, 1.01, & 1.02
8. Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors.  He thinks this product would be better than any cleanser currently on the market.  Which of the four Ps should these investors consider first? 

13. $100 Answer from Marketing Mix & Target
Study Guide 4.09, 1.01, & 1.02
8. Manny has a new idea for a new cleanser that would decrease the time in cleaning tiled floors.  He thinks this product would be better than any cleanser currently on the market.  Which of the four Ps should these investors consider first? 
A. Product

14. $200 Question from Marketing Mix & Target
Study Guide 4.09, 1.01, & 1.02
10. Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake.  Customers register by providing their contact information on a card.  What does entering the drawings represent? 

15. $200 Answer from Marketing Mix & Target
Study Guide 4.09, 1.01, & 1.02
10. Highway 1 Restaurant allows customers the opportunity to enter drawings in order to win a birthday cake.  Customers register by providing their contact information on a card.  What does entering the drawings represent? 
A. Tactic

16. $300 Question from Marketing Mix & Target
Study Guide 4.09, 1.01, & 1.02
12. What is the overall reason that marketing strategies are designed and implemented? 

17. $300 Answer from Marketing Mix & Target
Study Guide 4.09, 1.01, & 1.02
12. What is the overall reason that marketing strategies are designed and implemented? 
B. Achieving planned goals

18. $400 Question from Marketing Mix & Target
Study Guide 4.09, 1.01, & 1.02
14. Which market segment do customers that prefer reasonably priced recreational activities that include a variety represent?

19. $400 Answer from Marketing Mix & Target
Study Guide 4.09, 1.01, & 1.02
14. Which market segment do customers that prefer reasonably priced recreational activities that include a variety represent?
B. Psychographioc

20. $500 Question from Marketing Mix & Target
Study Guide 4.09, 1.01, & 1.02
7. Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market.  He pitches his idea to a few investors.  Which of the four Ps should these investors consider first?

21. $500 Answer from Marketing Mix & Target
Study Guide 4.09, 1.01, & 1.02
7. Dennis has a great idea for a new type of tennis ball that, if produced, would be better than any ball currently on the market.  He pitches his idea to a few investors.  Which of the four Ps should these investors consider first?
A. Product

22. $100 Question from Marketing Careers & Ethics
Study Guide 4.09, 1.01, & 1.02
15. What marketing career involves
determining why customers do what they
do? 

23. $100 Answer from Marketing Careers & Ethics
Study Guide 4.09, 1.01, & 1.02
15. What marketing career involves
determining why customers do what they
do? 
D. Marketing Research

24. $200 Question from Marketing Careers & Ethics
Study Guide 4.09, 1.01, & 1.02
17. Kwacky Kwackers needs a new package design for its crackers.  What marketing professional would be responsible for creating the new package? 

25. $200 Answer from Marketing Mix & Target
Study Guide 4.09, 1.01, & 1.02
17. Kwacky Kwackers needs a new package design for its crackers.  What marketing professional would be responsible for creating the new package?
B. Product Management

26. $300 Question from Marketing Careers & Ethics
Study Guide 4.09, 1.01, & 1.02
18. What is at the center of all marketing activities? 

27. $300 Answer from Marketing Careers & Ethics
Study Guide 4.09, 1.01, & 1.02
18. What is at the center of all marketing activities? 
D . Communications

28. $400 Question from Marketing Careers & Ethics
Study Guide 4.07 Ethics Only
4. What is a sales practice that may be considered illegal? 

29. $400 Answer from Marketing Careers & Ethics
Study Guide 4.07 Ethics Only
4. What is a sales practice that may be considered illegal? 
D. Tying Arrangements

30. $500 Question from Marketing Careers & Ethics
Study Guide 4.07 Ethics Only
2. How can a reciprocal sales arrangement between a buyer and seller create an unethical situation?

31. $500 Answer from Marketing Careers & Ethics
Study Guide 4.07 Ethics Only
2. How can a reciprocal sales arrangement between a buyer and seller create an unethical situation?
B. Ethical Issues can occur when the reciprocity hurts or illuminates the competition

32. $100 Question from Sales Policies
Study Guide 2.01, 2.08, 2.09
1. What does a salesperson need to do to be successful in selling? 

33. $100 Answer from Sales Policies
Study Guide 2.01, 2.08, 2.09
1. What does a salesperson need to do to be successful in selling? 
D. Learn the features unique to the brands she/ he sells

34. $200 Question from Sales Policies
Study Guide 2.01, 2.08, 2.09
3. What can salespeople do to maintain good relationships with existing customers? 

35. $200 Answer from Sales Policies
Study Guide 2.01, 2.08, 2.09
3. What can salespeople do to maintain good relationships with existing customers? 
C. Live up to their promises

36. $300 Question from Sales Policies
Study Guide 2.01, 2.08, 2.09
5. Which is a pre-sale opportunity for salespeople to provide customer service?  

37. $300 Answer from Sales Policies
Study Guide 2.01, 2.08, 2.09
5. Which is a pre-sale opportunity for salespeople to provide customer service?
A. Providing ample product information   

38. $400 Question from Sales Policies
Study Guide 2.01, 2.08, 2.09
7. What is an internal factor that affects the selling policies of a business?   

39. $400 Answer from Sales Policies
Study Guide 2.01, 2.08, 2.09
7. What is an internal factor that affects the selling policies of a business?   
C. Financial resources

40. $500 Question from Sales Policies
Study Guide 2.01, 2.08, 2.09
6. What should a salesperson do when dealing with a customer who wants to return an unsatisfactory item?    

41. $500 Answer from Sales Policies
Study Guide 2.01, 2.08, 2.09
6. What should a salesperson do when dealing with a customer who wants to return an unsatisfactory item?   
D. Follow the business’s selling policies

42. $100 Question from Sales Process
Study Guide 2.01, 2.08, 2.09
10. By what will the emphasis put on each phase of the selling process vary most significantly?   

43. $100 Answer from Sales Process
Study Guide 2.01, 2.08, 2.09
10. By what will the emphasis put on each phase of the selling process vary most significantly?
C. Product and Client

44. $200 Question from Sales Process
Study Guide 2.01, 2.08, 2.09
12. A customer has been looking at different brands of the same product for several minutes. What is the most appropriate sales approach to use under these circumstances?

45. $200 Answer from Sales Process
Study Guide 2.01, 2.08, 2.09
12. A customer has been looking at different brands of the same product for several minutes. What is the most appropriate sales approach to use under these circumstances?
C. “Brand X is on Sale today”

46. $300 Question from Sales Process
Study Guide 2.01, 2.08, 2.09
14. What is good advice for a salesperson to follow when questioning customers? 

47. $300 Answer from Sales Process
Study Guide 2.01, 2.08, 2.09
14. What is good advice for a salesperson to follow when questioning customers? 
B. Ask impersonal questions

48. $400 Question from Sales Process
Study Guide 2.01, 2.08, 2.09
16. What should a salesperson explain to a customer when recommending a substitute item?

49. $400 Answer from Sales Process
Study Guide 2.01, 2.08, 2.09
16. What should a salesperson explain to a customer when recommending a substitute item?
C. Comparable Features

50. $500 Question from Sales Process
Study Guide 2.01, 2.08, 2.09
18. Tim could not think of any more questions to determine a customer's need for a new stove.  What should Tim do? 

51. $500 Answer from Sales Process
Study Guide 2.01, 2.08, 2.09
18. Tim could not think of any more questions to determine a customer's need for a new stove.  What should Tim do? 
A. Use questioning statements

52. Final Jeopardy This four letter acronym help analyze both
Internal and Exteral factors which may lead to
a companies success or failure.

53. Final Jeopardy Answer SWOT Strength / Weakness (Internal)
Opportunities / Threats (External)