1. Ms. Park

2.  Put everything away  Get into groups of six  The winning group wins candies

3.  Data that is measurable.  What is quantitative data?

4.  New set of data that is collected by the researchers themselves  What is primary data

5.  Data that already exists. This data can be found through online researches or library researches.  What is secondary data?

6.  How often do you drink coffee?  What is an example of quantitative question

7.  Do you like Chocolate ice cream more than Vanilla ice cream?  What is an example of qualitative question?

8.  On a scale of 1 to 10, how much do you enjoy Marketing?  What is an example of quantitative question?

9.  Using online sites, such as Survey Monkey or Google Docs, to formulate questionnaire and collect data  What is online survey?

10.  In this stage, the researchers study the data very careful and draw conclusions from it.  What is analyzing and interpreting data?

11.  If your objective was to understand the characteristics of typical customers, then you must transform _______ into _______  What is raw data and information?

12.  Design in which the major emphasis is on gaining ideas and insights.  What is exploratory research?

13.  The very first step in Marketing Research process.  What is Defining Objective and Problem.

14.  The very last step in Marketing Research process?  What is communicating your research results

15.  The term used to describe the population that is being studied in marketing research  What is sample?

16.  The most known global brand.  What is Nike?

17.  Individual facts, statistics, or pieces of information  What is data?

18.  Data that contains people’s reactions, responses or feelings toward a given subject or problem  What is qualitative data?

19.  The #1 Canadian brand?  What is Tim Hortons?

23.  Make three questions for the other teams  Make those questions hard; if other teams do not get the answer, your team will win a point!