2. Jeopardy It starts with “P” Name that Function Bulls Eye Economic Impact Trivia Q $100 Q $200 Q $300 Q $400 Q $500 Q $100 Q $200 Q $300 Q $400 Q $500 Final Jeopardy Sports and Entertainment Marketing

3. $100 Question It is the element of the marketing mix that determines what a customer is willing and able to pay.

4. $100 Answer Price

5. $200 Question It is the element of the marketing mix that is also know as target market

6. $200 Answer People

7. $300 Question It is the element of the marketing mix that determines where a product will be sold and how it will get there. Hint: also known as DISTRIBUTION

8. $300 Answer Place

9. $400 Question It is the element of the marketing mix that includes the name and packaging

10. $400 Answer Product

11. $500 Question It is any form of communication that is meant to persuade, remind or inform a potential customer.

12. $500 Answer Promotion

13. $100 Question Determines where the money to run a business comes from and the payment options that are available for customers

14. $100 Answer Financing

15. $200 Question Some examples of this function are personal, business to business and retail. Hint: Convincing the customer to buy a product

16. $200 Answer Selling

17. $300 Question How the product gets into the customers hands

18. $300 Answer Distribution

19. $400 Question Using consumer data to maintain and/or improve a product or product mix

20. $400 Answer Product/Service Management

21. $500 Question When a company collects and analyzes data on their target market’s behaviors and preferences in order to make good business decisions

22. $500 Answer Marketing Information Management

23. $100 Question The way to segment a market that deals with where people live.

24. $100 Answer Geographics

25. $200 Question A specific group of people that a business is trying to reach.

26. $200 Answer Target Market

27. $300 Question The way to segment a market that deals with people’s attitudes and lifestyles.

28. $300 Answer Psychographics

29. $400 Question The way of segmenting a market that deals with the consumers wants and needs. Hint: how the product will help the customer

30. $400 Answer Product Benefits

31. $500 Question List all four of the ways to segment a market.

32. $500 Answer Demographics Psychographics Geographics Product Benefits

33. $100 Question The total number of Marketing Functions

34. $100 Answer 7

35. $200 Question The process of planning, pricing, promoting, selling and distributing products to meet consumer’s needs.

36. $200 Answer Marketing

37. $300 Question What is the element of the marketing mix that some text books leave out, but is important when determining product features?

38. $300 Answer People

39. $400 Question The idea that a business should strive to satisfy customer’s needs and wants while generating a profit.

40. $400 Answer Marketing Concept

41. $500 Question Give an example of a trend used in Entertainment Marketing Hint: Think about advertising for movies

42. $500 Answer 3D Movies Social Media Midnight Releases

43. $100 Question How much the sports industry generate a year.

44. $100 Answer $200 Billion

45. $200 Question The struggle between companies for scarce customer dollars

46. $200 Answer Competition

47. $300 Question The two types of competition HINT: How do companies set themselves apart from the competition

48. $300 Answer Price Competition Non-Price Competition

49. $400 Question The three categories of Economic Resources

50. $400 Answer Land Labor Capitol

51. $500 Question Name two factors that influence demand for Sports and Entertainment

52. $500 Answer Price of the tickets How often the event takes place How much promotion is used People involved in event (key players or performers)

53. Final Jeopardy After collecting and analyzing market research, Wilson’s Bread and Bakery developed a new line of global soups to add to their already long list of popular soup choices. They have ordered ingredients directly from the native countries and have come up with a new series of TV commercials showing their mascot, Wilson, in several different international locations. They have decided to charge $8 per bowl because they feel that their target market will appreciate the exotic ingredients. After reading this scenario, decide how many of the functions of marketing are included and list them. HINT: There are 5

54. Final Jeopardy Marketing Information Management Product/Service Management Distribution Promotion Pricing