1. Analysis of A utomobile Industry

3. Introduction  Oldest  Biggest  Most extended  Ensuring the living of millions people The Automobile Industry

4. History  Year 1600: First vehicles to be propelled by something than animals or humans  Year 1700-1900:Development of engines  Year 1913:Mass production of vehicles  Year 1930: New vehicle brands were developed  Year 1940:Converting the production from civilian vehicle to military vehicle for the WWII  Year 1980-Now: Modern automobile industry

5. Prevailing Car Companies

7. Porter’s Five Forces Model 1.Threat of New Entrants 2.Threat of Substitutes 3.Bargaining Powers of Buyers 4.Bargaining Powers of Suppliers 5.Current Rivalry

8. Threat of New Entrants  Concentrated and expensive market  Brand Image  Research & Development  Cost & Time  Configuration of retail distribution network

9. 1967 Inception 1999 Dismantled Daewoo Lifespan

10. Threat of Substitutes  Mass transport for area of huge density  Habitations of different areas  Variety from society to society  Choosing alternate options for price hike

11. Bargaining Power of Buyers  Individual buyers have no power  Customers’ power over the manufacture companies  Price sensitivity  Competitive price  Availability of substitutes  Loan facility

12. Bargaining Power of Suppliers  Operation on a global scale  Manufacturers getting less involved  Strong cooperation and intensive communication  Direct suppliers are becoming large global firms

13. Current Rivalry  Oligopoly  National Competitive Advantage  Industry Overcapacity  Diversification Of Model and Cars

14. Automobiles Sold Worldwide in 2011

15. Conclusion The average person can not come along and start manufacturing automobiles. Today’s successful companies share many common business strategies.

16. Thank You All