1. Small Cells: The Next Wireless Frontier Wisconsin DOT Annual Utility Conference Jeff Roznowski President – Wisconsin Wireless Association January 22, 2015

2. Agenda Demand for Bandwidth Tower siting 101 Small Cells: what and why Wisconsin Mobile Broadband Expansion Act of 2013 1/22/2015 2 Wisconsin Wireless Association

3. The Wisconsin Wireless Association Founded in 2008 to provide a consistent voice for the wireless industry in the Badger State Mission Promote positive awareness about our great industry Formulate and cultivate strong relationships between the members of our industry Enhance the communities we serve Activities for our 400 members Education seminars Advocacy on regulatory and zoning issues Fundraising for our charity, Pediatric Ambulance Bags 1/22/2015 3 Wisconsin Wireless Association

4. Wireless Paradigm: Demand Drives Deployment Consumers, businesses, and first responders demand and benefit from wireless services. Increased demand for wireless services requires increased wireless network capacity and coverage. Increased capacity and coverage requires additional infrastructure. 1/22/2015Wisconsin Wireless Association 4

5. The Demand for Wireless There were approximately 326 million wireless subscribers in the U.S. as of December 2012. The number of estimated wireless subscribers increased 130% between 2002 and 2012. 2.2 trillion annual text messages in 2012. An estimated 63% of mobile device owners used their device to access the Internet in 2013. U.S. consumers logged over 2.3 trillion minutes of use on their mobile devices in 2012. Over 38 % of U.S. households have substituted landline telephone service with mobile wireless service. 1/22/2015 5 Wisconsin Wireless Association

6. The Future of Wireless Wireless broadband access and application use are driving increased demand for wireless capacity and coverage. In 2014 U.S. wireless networks carried approximately 40 times the amount of traffic they carried in 2009. A majority of the people in the world will use a mobile device as their primary Internet access tool by 2020, according to estimates. Wireless service and infrastructure providers have invested over $273 billion in 302,000 sites to deploy and update wireless networks; a trend that will continue in order to meet growing demand and that will benefit consumers, businesses, and local and national economic growth. 1/22/2015 6 Wisconsin Wireless Association

7. Wireless Broadband Infrastructure: A Catalyst for GDP and Job Growth 2013 – 2017 Mobile Broadband investments of $34 – 36 billion per year will increase GDP in 2017 by 1.6% to 2.2% $259.1 to $355.3 billion Generates up to 1.2 million net new jobs 28,000 of these jobs are directly attributed to the investment in the build-out of wireless broadband This is achievable because of an anticipated surge in mobile-based technology innovations and applications 1/22/2015Wisconsin Wireless Association 7

8. The Benefits of Wireless: Public Safety First responders require robust high-speed wireless communications to deliver voice, video, and data services to save lives, prevent and solve crimes, and fight fires. Mobile text alerts allow local, state, and federal public safety agencies to provide critical information to the public before, during, and after emergencies. Wireless users placed over 400,000 Enhanced 911 calls per day in 2011, amounting to approximately 70% of all E911 calls. Public safety services require accurate location information to respond to calls from wireless devices, which is enhanced by robust wireless infrastructure. The inability of a wireless user to connect to a network because of a lack of infrastructure endangers both citizens and first responders. 1/22/2015 8 Wisconsin Wireless Association

9. Determining the Need for A New Site Radio frequency engineers conduct scientific analysis of the network, examining network performance and usage patterns. Customer feedback and market research help identify where network improvements are necessary. Provider engineering teams will conduct real-world tests in an area to further refine and identify the need for network improvements. Radio frequency engineers identify the locations within the area that offer the best technical solution to alleviate the capacity constraint or reduce coverage caps. 1/22/2015Wisconsin Wireless Association 9

10. Wireless Siting Selection Wireless service providers deploy additional sites to relieve capacity constraints and fill coverage gaps. A zoning specialist will examine local regulations and attempt to find a site that is sensitive to the unique character of the community and serves the needs of the provider. A site acquisition specialist will work with property owners to identify viable leasing options. Wireless service providers will nearly always attempt to meet the need for network improvements through collocation 1/22/2015 10 Wisconsin Wireless Association

11. Types of Wireless Infrastructure Traditional Wireless infrastructure types can include: Collocation on existing and new antenna support structures, rooftops, and other support structures. Existing and new antenna support structures Monopole tower Self-supporting lattice tower Guyed tower Alternative and supplemental infrastructure options Small Cells Distributed Antenna Systems (DAS) WiFi Femtocells 1/22/2015 11 Wisconsin Wireless Association

12. Collocation Collocation is a preferred method of wireless facility siting. It involves the placement of wireless antennas on pre- existing structures such as towers, buildings, water towers, utility poles, and other structures. Collocated facilities balance the aesthetic concerns of the community and the needs of the service provider. 1/22/2015 12 Wisconsin Wireless Association

13. Existing & New Antenna Support Structures 1/22/2015 13 Wisconsin Wireless Association Monopole Lattice Guyed

14. Stealth Designs Enable wireless infrastructure to better blend with surroundings 1/22/2015 14 Boulder Building Monument Bell Tower Mono-Palm Mono-Pine Flag Pole Wisconsin Wireless Association

15. Alternative Options 1/22/2015Wisconsin Wireless Association 15 Distributed Antenna Systems (DAS) WiFi Small Cells Femtocells

16. Small Cells: The Big Picture 1/22/2015 16 Wisconsin Wireless Association

17. Small Cells: What Are They? 1/22/2015 17 Wisconsin Wireless Association Low-powered radio access points Compact: Indoor: One unit, 10” x 10” x 2”, weighing 5 lbs. Outdoor: Antenna: 24” 15”, weighing 25 lbs. Radio: 16” x 10” x 6”, weighing 20 Lbs. Covers up to 10,000 sq. ft. indoor to 1 mile in rural areas 15-20 cells per square mile in urban setting Connects up to 32 devices, with each device supporting simultaneous voice & high speed data Handoff calls to other small cells Backhaul: Fiber optic cable or wireless spectrum Easy Deployment Low profile, compact, unobtrusive solution

18. Small Cells: Why? 1/22/2015 18 Wisconsin Wireless Association Improve in-building coverage Used in densely populated areas to help augment coverage and capacity Offload traffic from the macro network Multi-technology (3G, 4G) Multiple antenna options Self configuring when makes installation less complex Low profile, scalable, and unobtrusive

19. Small Cells Examples 1/22/2015 19 Wisconsin Wireless Association

20. Milwaukee Area Small Cell Proposal 1/22/2015 20 Wisconsin Wireless Association

21. Wisconsin Mobile Broadband Expansion Act of 2013 Streamlined Review of New Tower and Collocation Request New towers or substantial modifications: 90 day review No substantial modification: 45 day review Application Fees capped $3000 for new or substantial modifications $500 if no substantial modification Encourages wireless carrier investment while still maintaining local control Applicants must explain why collocation was not chosen These new regulations will help accelerate the expansion of broadband networks throughout Wisconsin, investments likely to exceed $100 million in the coming years, by streamlining and standardizing the deployment of wireless infrastructure, while providing economic growth to consumers and businesses. 1/22/2015 21 Wisconsin Wireless Association

22. THANK YOU! 1/22/2015 22 Wisconsin Wireless Association www.wisconsinwireless.org