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Citigroup Smith Barney Financial Services Conference January 27, 2004 Henry L. Meyer III Chairman & Chief Executive Officer Jeffrey B. Weeden Senior Executive.

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Presentation on theme: "Citigroup Smith Barney Financial Services Conference January 27, 2004 Henry L. Meyer III Chairman & Chief Executive Officer Jeffrey B. Weeden Senior Executive."— Presentation transcript:

1 Citigroup Smith Barney Financial Services Conference January 27, 2004 Henry L. Meyer III Chairman & Chief Executive Officer Jeffrey B. Weeden Senior Executive Vice President & Chief Financial Officer

2 PRIVATE SECURITIES LITIGATION REFORM ACT OF 1995 FORWARD-LOOKING STATEMENT DISCLOSURE The presentation, including related questions and answers, contain forward- looking statements about issues like anticipated first quarter and full-year 2004 earnings, anticipated level of net loan charge-offs and nonperforming assets and anticipated improvement in profitability and competitiveness. Forward-looking statements by their nature are subject to assumptions, risks and uncertainties. Actual results could differ materially from those contained in or implied by such forward-looking statements for a variety of factors including: changes in interest rates; failure of the economy to continue to recover, which could materially impact credit quality trends and the ability to generate loans; failure of the capital markets to function consistent with customary levels; delay in or inability to execute strategic initiatives designed to grow revenues and/or manage expenses; consummation of significant business combinations or divestitures; new legal obligations or restrictions or unfavorable resolution of litigation; further disruption in the economy or the general business climate as a result of terrorist activities or military actions; and changes in accounting, tax or regulatory practices or requirements.

3 Reshaping Key: A Different Company Exit Auto Lease Est. Runoff Portfolio 2001 2002 2003 Henry Meyer Elected Chairman Built Loan Loss Reserve Hired Tom Bunn Corporate Banking Completed PEG $250 mill. savings Hired New CFO Jeff Weeden Union Bankshares Acquisition Integrated Investment & Commercial Banking T.D. Leasing Portfolio Acquisition Focused on product Higher credit risk tolerance Unfocused expense culture Inconsistent financial measures Focused on deepening relationships Re-established conservative credit culture PEG expense culture Economic Profit Added (EPA) NewBridge Acquisition Conning Acquisition

4 Strategic Priorities  Profitably grow revenue Focus on relationship businesses Increase deposits Improve cross-sell  Improve credit quality  Maintain expense discipline  Improve shareholder returns

5 Net Income by Line of Business Corporate & Investment Bkg. 43% Consumer Banking 46% Investment Management Services Net Income – 2003 Retail Banking Small Business Consumer Finance Corporate Banking KeyBank Real Estate Capital Key Equipment Finance 11%

6 Profitably Grow Revenue Consumer Banking – New DDA accounts opened up 36% in 2003 – Small Business deposit balances up 18% in 2003 – Hired 125 new RMs – Opened 13 KeyCenters in 2003 / 15–20 in 2004 – Appointed Retail national sales manager Retail Banking Small Business Consumer Finance

7 Profitably Grow Revenue Corporate and Investment Banking – Aligned commercial and investment banking – Investment banking activity improving – “Lead with Leasing” campaign – balances up 11% vs. a year ago – Commercial mortgage servicing portfolio increased to $25 billion Corporate Banking KeyBank R/E Capital Key Equipment Finance

8 Profitably Grow Revenue Investment Management Services – Increased AUM by $7.0 billion in 2003 – Appointed national sales leader for Victory – Licensed 250 RMs to sell investment products – Completed integration of Private Banking and Private Client Group – 4.6 products per household Victory Capital Mgmt McDonald Financial Group

9 Financial Review

10 Financial Objectives  Achieve long term targets ROE: 16 – 18% EPS Growth: 7 – 8%  Improve asset quality  Continue expense discipline  Maintain strong capital position

11 Net Interest Income Net Interest Income (TE) Net Interest Margin (TE) Net Interest Income (TE) Average Earning Assets Investments Consumer Loans Commercial Loans $72,554 $73,424 $73,934 $73,623 $73,113 $ in millions

12 $37.7$37.1$37.1$36.5$36.4$36.5$36.5$36.4$36.1 (4)% 22.0 22.924.024.624.324.725.225.725.7 - 3.02.52.01.71.4 1.10.9 0.80.6 NM 1.11.00.80.70.6 0.50.40.20.2 NM Average Loans $ in billions % change * 4Q03 vs. 3Q03 * Annualized Commercial Consumer Auto Commercial Exit Portfolios

13 Commercial Portfolio - Utilization Rate * Excludes Real Estate, Leasing and Commercial Run-off portfolios

14 $ in billions Average Core Deposit Growth * Annualized Now/MMDA$13.0 $13.4 $13.2 $13.3 $15.1 $16.8 $17.7 18.418.8 8% Savings1.91.92.02.02.02.02.1 2.12.1 (4) CD’s13.713.413.112.712.211.811.411.1 11.0 (2) DDA8.88.68.79.29.99.810.1 10.6 10.9 10 TOTAL $37.4$37.3$37.0$37.2$39.2$40.4$41.3 $42.2 $42.8 5% % change * 4Q03 vs. 3Q03

15 Asset Quality 4Q021Q032Q033Q034Q03 Net C/O$186$161$141$123$123 to Average Loans 1.18%1.04%.90%.77%.78% Nonperforming Loans $943$904$837$795$694 to EOP Loans 1.51%1.44%1.32%1.27%1.11% Nonperforming Assets $993$968$897$862$753 to EOP Loans + OREO 1.59%1.54%1.42%1.37%1.20% Allowance $1,452$1,421$1,405$1,405$1,406 to Total Loans 2.32%2.27%2.22%2.24%2.24% to Nonperforming Loans154%157%168%177%203% $ in millions

16 Personnel Non-Personnel 364345334335363361358354363371380379 334513349367298304301314294317319319 Noninterest Expense Maintain Expense Discipline

17 Capital 4Q021Q032Q033Q034Q03 Tang. Equity/Tang. Assets 6.73%6.71%6.90%6.94%6.94% Tier 1 Risk-Based Capital 7.74%7.86%7.94%8.23%8.29%* Cash dividends paid$.300$.305$.305$.305$.305 (per share) Shares Repurchased1.22.03.02.54.0 (millions) * Estimated

18  Improving climate for fee-based businesses  Stable to improving asset quality  Modest loan growth  Continued focus on expenses  EPS Range: 1Q04$0.52 to $0.55 2004 F.Y. $2.25 to $2.35 2004 Outlook

19 Focus on Shareholder Value  Disciplined capital management – Invest in growth businesses – Share repurchase – Strong dividend record  Focused on Economic Profit Added (EPA)  Alignment of management and shareholder interests –Insider ownership: 7% –Stock ownership guidelines –Incentive compensation tied to EPA

20 Strong Dividend Record Dividend increased 39 consecutive years

21 Summary  Profitably grow revenue  Improve credit quality  Maintain expense discipline  Improve shareholder returns

22 Question and Answer


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