1. By: Ida Rosenthal & Rachel C. White Beyond Facebook and Twitter: The Bond Between Social Media and Nonprofits

2. Agenda Original Research Question Why Not Facebook and Twitter? Methodology A Shift in Focus Five Takeaways Nonprofits Using Social Media Successfully The Future of Social Media 2 2

3. What is a Nonprofit? 3 3

4. Original Research Question Definition of “nonprofit” 501(c)(3) Small & medium-sized Provide services How are current popular social media tools falling short? What less-known, up-and- coming tools could nonprofits be using? 4 4

5. Why Not Facebook & Twitter? Very little fundraising activity May not be reaching desired audiences Lots of competition Takes time to: Create content Reply to followers Learn about ever-changing features 5 5

6. Methodology Outdated Information Too Broad a Focus No Concrete Recommendations 2011201020061999 6 6

7. Methodology Nonprofits Social Media Platforms Advisory Organizations 7 7

8. A Shift in Focus THE PLATFORM IS SECONDARY! 8 8

9. 5 Takeaways Main features are free Connected to digital ecosystem Encourages storytelling Facilitates community building Promotes online & offline involvement 9 9

10. Main Features are Free Extremely small budgets 10

11. Connected to Digital Ecosystem Intuitive design Easy-to-use Not time consuming Integrated into existing tools and platforms 11

12. Encourages Storytelling Strongest story wins Strong visuals Non-cluttered 12

13. 13

14. Facilitates Community Building “Community” Raising Awareness & Engagement 14 Do-Gooders Friends Nonprofits 1 1 2 2 3 3

15. Promotes Online & Offline Involvement Ladder of Engagement Types of Involvement 15

16. “To empower under-served youth and families in Washington, DC with the love of Christ.” Mentoring & afterschool programs for youth Razoo’s Give to the Max Day Raised 20K more than anticipated in 24 hours! Facebook played the biggest role Friends shared  flooded news feeds across different networks 16 Big Results from Little Nonprofits

17. The Future of How Nonprofits Use Social Media Nothing is guaranteed! The “Next Big Thing” might not exist right now Integrated Marketing Communications Service always comes first 17

18. Question & Answer

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