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Realizing a Fully Revitalized Downtown Mayor’s Quality of Life Forum August 18, 2007
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Jackson Street
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Harlingen’s Main Street
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Downtown Revitalization
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Main Street Approach to Downtown Revitalization
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Diversity is the Key
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Public Improvement District
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Private/Public Partnership
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New Investor: Studio 315
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New Investor: 323 E. Jackson
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New Investor: 302 W. Harrison
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New Investor: 417 W. Van Buren
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Mayor’s Charge: Long-Term Plan Share our Vision for a Downtown that is a Safe, Attractive, Clean, Unique, Exciting Destination Using Best Practices for Downtown Revitalization (Brookings Institution 2005) Involving Retail, Offices, Service Businesses, Housing, Infrastructure, Cultural Facilities, Marketing, Education, Community Involvement
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Downtown Strategic Plan 6 Projects
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Project I: Discovery Center
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Activity for Local Families
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1969 HUD Plan: Connect Assets
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Tourist Facilities near Retail Core
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Suggested Location
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Serve as a Tourist Attraction
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Connect via Art/Mural Trail
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Discovery Center Project Costs Business Plan $ 10,000¹ Property Acquisition $ 0 Property Redevelopment $250,000 Exhibit Development $500,000 Operations (annual) $150,000 Mural/Art Trail $100,000 ¹Short-Term Costs
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Project II: Heritage Manor
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Higher Education Facility
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TIP Strategies Plan
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Appeal to Creative Class
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Strengthen/Upgrade Retail Core
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Development of Sidewalk Cafes
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Unique Galleries & Design Services
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Concentration of Spas & Salons
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Increase Demand for Housing
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Long Term: Parking Garage
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Heritage Manor Project Costs Property Acquisition¹ $ 390,000² Redevelopment $ 6-8 million ¹Possible City Assistance ²Short-Term Costs
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Project III: Artists’ Alley
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New Image for La Placita
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Enhance Pedestrian Access
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Heart of Harlingen Project
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New Centennial Park
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West Van Buren Business Incubator
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Develop Artist Colony
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Another Downtown Destination
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Installation of Public Art
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Redevelopment of Grande Theatre
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Long Term: Rails to Trails Plan
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Artists’ Alley Project Costs Feasibility Study$ 10,000¹ Property Acquisition$ ? Alley Redesign $ 500,000 Public Art $ 150,000 ¹Short-Term Costs
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Project IV: Visitors Center
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Serve as Destination for Visitors
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Address Need for Restrooms
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Anchor for Tours & Attractions
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Orient Visitors
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Possible Locations
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Visitors Center Project Costs* Property Acquisition¹ $ 450,000 Redevelopment $ 250,000 Directional Signs $ 300,000 Operations (annual)$ 200,000 ¹Assuming Freight Station *No Short-Term Costs
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Project V: Blight Surrounding District
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North: Dilapidated Buildings
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North: Mixed Use Development
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East: Substandard Housing
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East: Encourage Home Ownership
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Eliminate Blight Project Costs Property Acquisition¹$500,000² Increased Code Enforcement $ ? Increased Security $ ? Infrastructure in Support of New Development$ ? ¹Via Catalytic Development Company ²Short-Term Costs
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Project VI: Improve Streetscape
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Design Assistance
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Financial Incentives
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Property Enhancements
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Enhancements: Murals
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Enhancements: Amenities
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Enhancements: Gateways
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Enhancements: Landscaping
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Improve Streetscape Ongoing Problems: Weeds Litter & Illegal Dumping Graffiti & Vandalism Street People
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Improve Streetscape Short Term* Issues: Deteriorated Street Signs Landscaping Rest Rooms *Drainage & Sidewalk Projects Underway
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Improve Streetscape Medium Term Goals: Upgrade Landscaping Public Art & Sculpture Parking & Traffic Flow
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Improve Streetscape Long Term Possibilities: Utility Wires Underground Drainage Next Phase Redesign Streetscape
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Streetscape Project Costs Security* $ 95,000 Landscaping Maintenance* $ 80,000 Landscaping Upgrades$ 150,000 New Street Signs$ 25,000 Rest Rooms$ 200,000 *annual costs
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Priority of Projects 1.Address problems impacting Streetscape via enhanced security, increased maintenance, infrastructure improvements. 2.Create Catalytic Development Company to help eliminate blight and spur revitalization. 3.Facilitate transition of Heritage Manor to educational use. 4.Develop business plan for a Discovery Center. 5.Assess feasibility of creating Artists’ Alley between “B” and “D” Streets. 6.Assess feasibility of operating a dedicated Visitors Center.
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Summary of Short-Term Project Costs Improve Streetscape $ 550,000 Eliminate Blight*$ 500,000 Heritage Manor Transition $ 390,000 Discovery Center Business Plan* $ 10,000 Artists’ Alley Study$ 10,000 Visitors Center$ 0 Total $ 1,460,000 *Locations outside of Downtown District
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Downtown as a Focal Point
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For Generations to Come
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Get Involved! It’s people like YOU who will make possible a fully revitalized Downtown!
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