1. Tech Days June 5, 2015 Presented By Greg Blackwell & Josh Saiz

2.  It’s NOT PowerPoint  Relate to other mediums of advertising/promotion & entertainment ◦ Movies: Product placement ◦ TV: Commercials ◦ Internet/Web: Pop-Up/Banner Ads ◦ Mobile Devices: Direct delivery  DS allows marketers to promote their brands & messages using digital media  Engage and promote ◦ Mind the W’s (Who, What, Where, Why, When) ◦ Paper flyers don’t work on DS – keep it simple ◦ Guide to a web site, email, app…

3.  Public information  Internal information  Advertising  Brand building  Influencing customer/community behavior  Enhancing customer experience  Enhancing the environment

4.  https://www.youtube.com/watch?v=VI_pcd0f b1o https://www.youtube.com/watch?v=VI_pcd0f b1o  https://www.youtube.com/watch?v=YrfWvxN b_PA https://www.youtube.com/watch?v=YrfWvxN b_PA

5.  Displays ◦ Indoor ◦ Outdoor  Interactivity ◦ Way-finding ◦ Kiosks  Emergency Notification/Alerts  Mobile: Push & Pull

6.  Point of Sale (POS) ◦ Cash register, shelf ◦ Goal: Sell, sell, sell!!!  Point of Wait ◦ Waiting area ◦ Goal: Reduce wait time  Point of Transit ◦ High traffic (foot, car) ◦ Goal: Attract viewer  Remember: Don’t write a novel, keep it brief (5 W’s), and redirect for details

7.  Emergency notification  Promotion of departmental information  Enforcement of branding using predefined templates  Social Media feeds  Interactive way-finding  Dynamic content: RSS, variety of UNM data sources  Inclusion of TV feed (Comcast or DirecTV)  Display images of campus  Display promotional videos  Scheduling/date-parting  Integration with exterior signage

8.  Awarded DS RFP  Web-based solution  Provides everything that we wanted from our enterprise vendor  Also drives a number of other universities & colleges’ DS: ◦ Ball State ◦ University of Oklahoma ◦ Notre Dame

9.  Authoring  Management  Distribution  Display

10.  Player ◦ HPMP9 or Samsung built in ◦ http://industryweapon.com/reference-materials/ http://industryweapon.com/reference-materials/ ◦ Linux Appliance ◦ Soft player – Windows image on existing workstation ◦ Bigger players for complex applications-video walls  UNM IT and Industry Weapon will help you select ◦ Multiple identical signs from one player  HDMI Extenders, HDMI over IP, Wireless Broadcast  Display ◦ Large – Small – even iPad – 4K - External ◦ Interactive ◦ Pro Grade

11. Place a service request at Help.unm.eduHelp.unm.edu Logon, click “Make a Request”, “Classroom and Computer Lab Services”, “Media Services”, “Digital Signage”. Or just send an e-mail to Gblackwe@unm.eduGblackwe@unm.edu We will meet with you to evaluate your needs/develop scope of work Sign Functionality Sign Placement Distribution System Electrical/network requirements Solicit quotes from UNM approved AV vendors

12. What you need to think about? What is the function and content you intend to display Function/content drives the size, number and placement of signs Content Creator – someone from your staff will be responsible for this Management – You may wish to implement an approval process

13. Typical display costs-$1500 55” display Player Licenses-$531.50/player/year Player -$700 - $2000 Electrical/Network-$500 - $1000 Broadcast systems-$500 - $3000 Example 1 – The President’s office was upgraded to a 60” LED Smart TV with player and installation: $2215 – one time costs (player/display/install) $531.50 – recurring costs starting in March 2016 *these are typical costs and can vary widely based on size, location and environment

14. SLA outlines responsibilities of department & UNM-IT Three year term – first year already paid Dept/College/Program Field hardware Content Creation Annual license fee UNM IT Media Bridge Contract with IW Backups of content Training Assisting Depts. in Startup Integration with data sources

15. SLA can be obtained for your review, just e-mail Gblackwe@unm.edu Gblackwe@unm.edu Sign and Return SLA

16.  Future reductions in annual costs ◦ @ 75 player licenses price drops to $408.33 ◦ @ 100 players license price drops to $337.50

17. UNM IT can manage the installation process for you, if you choose. Defining content creation and approval process Provisioning of user accounts Training – UNM IT Basic – Industry Weapon online videos

18. Emergency Alerts Active Directory Integration Workflow Approvals Weather & News feeds Feed Builder connection to database and data sources DBMS (SQL Server, Oracle) SharePoint Lists XML RSS PowerPoint, Word, PDF Publishing Social Media Facebook Instagram YouTube Twitter Yammer RS323 Control of LCD/LED’s Player/Sign health status monitoring Interactivity

19. Lobo Alerts EMS Event Scheduling UNM Events Media Repositories Live Video feeds Ad Astra UNM Open Data Repository

20.  Anderson School of Management  SUB  Res-Life  LoboCard  Education  Engineering  Fine Arts  Law  Global Education Office  President’s Office/UCAM  Popejoy Hall  UNM Gallup  UNM Taos  UNM Valencia  University Libraries  Athletics – Stadium, Pit, Training Facilities, etc.  HSC including HSLIC, Pharmacy, Nursing, Med School  UNMH

21.  DS Committee developed draft of standards  Standards include ◦ System requirements ◦ Steering committee recommendation ◦ Departmental responsibilities ◦ IT responsibilities  Accessible from CIO Site: http://cio.unm.edu/standards/index.html http://cio.unm.edu/standards/index.html  Be part of the DS Committee

22.  Try Industry Weapon out!  Demo account to CommandCenter (CCHD)  Can view how to create content  Contact Greg Blackwell  View It!: https://industryweapon.zendesk.com/forums /337786-Quick-Look-Videos https://industryweapon.zendesk.com/forums /337786-Quick-Look-Videos

23.  http://signage.unm.edu http://signage.unm.edu  http://industryweapon.com/ http://industryweapon.com/  https://industryweapon.zendesk.com/home https://industryweapon.zendesk.com/home  http://www.digitalsignagefederation.org/ http://www.digitalsignagefederation.org/  http://www.digitalsignagepulse.com/ http://www.digitalsignagepulse.com/  http://http://www.digitalsignageexpo.net http://http://www.digitalsignageexpo.net  http://www.educommexpo.com/ http://www.educommexpo.com/