1. Logo Design

2. Successful logos are: Distinctive Memorable Appropriate
Practical and Scalable
And, the most successful ones are usually clever

3. Distinctive
Bass was a pioneer in international brand marketing. The Bass Red Triangle is one of the world's oldest logos first trademarked in 1875

4. Graphic Designer: Carolyn Davidson,1971
Graphic Designer: Carolyn Davidson,1971. Inspired by Nike, goddess of victory. Company was originally called Blue Ribbon Sports.

5. Memorable
Logo was introduced in Designed by Jim Schindler to resemble new arch shaped signs on the sides of the restaurants. He merged the two golden arches together to form the famous 'M' now recognized throughout the world. Schindler's work was a development of the stylized 'v' logo sketched by Fred Turner, which was conceived as a more stylish corporate symbol than the Speedee chef character that had previously been used. The McDonald's name was added to the logo in 1968

6. 1953: Fourth McDonald's restaurant, in Downey, California.
It is the oldest McDonald's restaurant still in operation

7. Designed by Saul Bass in 1962
1946 original logo

8. Designed by Milton Glaser in 1977

9. Appropriate
Designed by Joe Finocchiaro

11. Practical

12. Clever
Designed by Joe Finocchiaro

13. Designed by Herb Lubalin and Tom Carnase in 1965
Logo for a magazine that was never published

14. WE log

16. Designed by Joe Finocchiaro in 2000

17. Designed by Stanford professor Vaughan Pratt in 1982
The letters u and n while arranged adjacent to each other look a lot like the letter S in a perpendicular direction.
Its an ambigram

18. Designed by Herb Lubalin and Tom Carnase in 1980
Communicates meaning figuratively through the logo
Also designed Brooks Brothers, MacWorld, Calvin Klein

19. Designed by Phillipe Lenssen in 1999
Design goals: clearly differentiate from other search engines
Be a search engine first and foremost
Playfully simple, colors evoke child play but stray from color formality
The texture and shading of each letter lift it from the page while giving it both weight and lightness. It is solid but there is also an ethereal quality to it.
Catull is font, old style serif (search looks in the past)

20. Logo by typology
Typography
Type and mark
Mark

21. Type and a mark

26. Just Type

29. Designed by Chermayeff & Geismar

30. Just a mark

31. Designed by Chermayeff & Geismar

32. Three points used to represent the concept of Gottfied Daimler, which manufactures a range of transport movers that work effectively across air, water and land

33. Designed by Chermayeff & Geismar

34. Company founded in 1897
Current logo designed by Raymond Loewy in 1967.
Design process was 4 years and included tests on highway poles and interviewing motorists

35. Original logo was a mussel shell introduced in 1900 and replaced in 1904 by the first version of the scallop shell motif.

38. Original designed by Richard Runyan in 1973

39. Created in 1994 by Lindon Leader, at Landor Associates
Considered one of the best logos of all times
Hidden arrow suggesting forward movement and thinking

40. Designed by Ron Wayne (3rd co-founder of Apple) in 1976.
Represents inspiration and innovation. Too complex

41. Designed by Rob Janoff 1977
Bite mark to symbolize seduction, knowledge, play on byte
Rainbow colors (in different order), break from standard

42. Introduced in 1997
Minimalism, controversial, new millenium

44. Implies everything from A to Z and a smile