1. An introduction to corporate design.
LOGO
An introduction to corporate design.
Mr. Jamie Leduc
Sisler High School

2. History Of The Nestle Logo
The Nestlé logo was launched by Henri Nestlé in 1868 on the basis of the meaning of his name in German, i.e. little nest, and of his family emblem (that you can see here)

3. Personally, I think that the FedEx logo is one of the best logos in the world. You've seen this logo hundreds of times but do you know about its secret? Do you know that there is an arrow between the E and x letters? No? It is there: A good logo should have a hidden secret.

4. Do you know that Chupa Chups logo was designed by the famous surrealist Salvador Dali in 1969?
The logo hasn't been changed since that time. This 38 year old logo looks modern, up to date and is much better than many modern logos. This proves that Salvador Dali was a genius and was able to create not only great art but a brilliant logo too.

5. MICROSOFT Scott Baker designed the current Microsoft logo in 1987
Microsoft logo with in 1994–2002
Microsoft logo as of 2006

6. Old Genius logo. Current Genius logo.
This new logo shows that company produces not only mouses but many other types of computer equipment. Actually, they can add this logo to any product

7. Mercedes-Benz The three-pointed star was supposed to
symbolize Daimler's ambition of
universal motorization — "on land, on water and in the air".
*** Each logo should have an idea not just a cute design.

8. "Mitsubishi" is a combination of the words mitsu and hishi.
Mitsu means three and the word hishi is used to denote a rhombus
or diamond shape.
Also, Japanese often bend the "h" sound to a "b" sound when it
occurs in the middle of a word. So they pronounce the combination of
mitsu and hishi as mitsubishi.
At first (1870), three diamonds represented a ship's propellers.
Mitsubishi was started as a shipping firm.
Then it was redesigned and now diamonds look as diamonds.

9. BMW BMW (Bayerische Motoren Werke AG — Bavarian
Motor Works) logo represents white propeller
blades against a blue sky. It reflects the origins
of BMW as a manufacturer of the military aircraft
engines.
The BMW logo might also have its blue and white
cases because of its Bavarian origin - the colours
of the Bavarian flag are blue and white cases:

10. Its wing-like shape has frequently led
people to believe it is inspired by the
wing in the famous statue of Nike, the
winged goddess of victory.
Originally, the mark was simply referred
to as "the stripe." Over time, it began to
be called a "Swoosh," but there is no
record of a specific date or occasion for
its taking on that name. In the 1960s, a
Blue Ribbon Sports brochure for Tiger
footwear used the term "Swoosh" fibers
to describe a shoe, so it is likely that the
word was used in the Blue Ribbon
Sports lexicon and later became
attached to describe the brand.
It's also believed that "Swoosh" came
from the sound of a moving athlete,
likening it to a whip.

11. “To be effective, it must be readable, clear, and bold.”
"Use your logo whenever possible-on
matchbook covers, communication boards,
direct mail, letterhead,
shopping bags, and so on.“
- 401 Killer Marketing Tactics to Maximize Profits, Increase Sales and Stomp Your Competition" by Tom Feltenstein.

12. Other Sportswear Companies
Why do you think these designs are used?

13. Some of the most popular colour schemes used in logo design.
*** Can you think of some logos that use these colour schemes?

14. There 5 basic types of logos:
→Only Text (Wordmark Logo):
→Text Plus Image (Iconic Logo /Combination logo):
→Only Image (Graphic Logo / Symbol Logo / Brandmark Symbol):
→Only Abbreviation (Lettermark Logo):
→Abbreviation Plus Image (Iconic Logo / Combination logo):

15. "No matter how cute, if it's tough to read, forget about it.“
"Your brand-new symbol probably has no chance of standing alone without your name.“
"The name is far more powerful than a symbol. A logo should be designed around the name.“
– Jack Trout

16. Some of my student made logos