1. 1 Google Analytics tracking

2. There are two Google Analytics trackers implemented on skoda- auto.pl website. We use one of them to track as many websites as possible. We do it to get the most reliable information about number of users who visited our websites. 2 ŠKODA / How we track ŠKODA websites

3. Currently UA-9798408-1 is implemented on skoda-auto.pl website (including all iframes) and almost all landing pages which are usually lanuched with every single campaign. 3 ŠKODA / Gathering data Br.skoda-auto.pl/microsites/skodasuperb/Skoda-auto.plBr.skoda-auto.pl/mikrostrony/jazdaprobna Google Analytics UA-9798408-1

4. The most important things that we measure are: Test drive requests Offer requests Downloads of pricelists Dowloads of catalogues Clicks on Car Configurator links These actions are our main goals in Google Analytics Conversion report. 4 ŠKODA / Our goals Key conversions:

5. Currently, we use two methods to collect this kind of information: Whenever a user cliks to download the pricelist or catalogue, or clicks on Car Configurator link, we fire an event which includes three parametres (category, action, label). Whenever he requests a test drive or an offer, we fire pageview with specific URI, which allows us to identify the submission and the form filled in. 5 ŠKODA / How we track them Event trackingPageview tracking Downloads of pricelists Dowloads of catalogues Clicks on Car Configurator links Test drive requests Offer requests

6. It is important for us to be able to indentify the page where the file was downloaded or the form was filled in, because these actions can be performed in many different places. 6 ŠKODA / Goal completion Br.skoda-auto.pl/microsites/skodasuperb/Skoda-auto.plBr.skoda-auto.pl/mikrostrony/jazdaprobna UA-9798408-1, Conversion report, Goal: Request an offer, Goal Completion Location:

7. Correct implementation of Google Analytics tracking code or Google Tag Manager code (to implement GA script) at all pages of the website. Ability to track actions inside iframes and landing pages (events, pageviews). Ability to name parameters in fired events (we use it to describe the type of files, models and campaings that they refer to). Ability to identify forms used for making requests. 7 ŠKODA / What we need

8. 8 Thank you!