1. 10+ reasons why Motors brands should use Outdoor

2. Be on the road 24 / 7 100% of car use will be on the road It makes sense to advertise where the product is in use

3. Drivers are checking out cars We’ve all done it. Drivers’ mindsets are all about cars and driving It’s the perfect context for you to showcase their next car

4. Outdoor is the most visual medium, driving brand recall and desire Outdoor puts your marque and model out there, in full view and super scale Establishing a strong visual image is important for all brands, and particularly for motors

5. Reach the people you want to reach: drivers are the most exposed t o Outdoor The more people drive, the more exposed they are to outdoor advertising Outdoor is the most efficient medium at reaching heavy drivers, since they are on the road more frequently

6. Outdoor media is intercept media Outdoor media is unmissable, can’t be turned off or switched over It cuts through to your consciousness at just the right times and places, i.e. on the road

7. Outdoor audience buys more and more expensive cars Adult 000’s Source: CBS Outdoor, TGI Media Neutral quintiles 2010 “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium

8. Source: CBS Outdoor, TGI Media Neutral quintiles 2010 “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium Outdoor audience are defined by time on road: more miles than other media

9. Word of mouth: outdoor audience most likely to influence others about cars Source: CBS Outdoor, TGI Media Neutral quintiles 2010 “Heavy” quintile is the 20% of the media audience who consume that medium most, ie the most typical consumer of that medium Adult 000’s

10. Outdoor drives online search for cars more than TV, radio or press Source: Mindshare 2010 /The Nielsen Company/ Google Insights for Search Note: Press and Radio were found to be insignificant within the modelling.

11. Proven effective Posters are proven effective at launching and maintaining motors brands

12. Leading motor advertisers trust outdoor Top spending 40 motors advertisers in outdoor in 2012 (average spend £1.14m) Volkswagen, Ford Motor, Fiat Auto, Audi, Vauxhall Motors, Honda, BMW, Land Rover, Skoda, Volvo Car, Peugeot Motor Co, Chevrolet UK, Kia Motors, Mercedes Benz, Jaguar Cars, Esso Petroleum, Renault, Suzuki, Alfa Romeo, Citroen, Nissan Motor, Michelin Tyre, Shell, Pendragon, Zipcar, Lexus, Avis Budget, Hertz, Whipcar, CC Automotive, Hyundai Car, Car Shop (Downton Market), Seat, Best of the Best (Lon), Chrysler, MG Motor, Webuyanycar.com, Automotive Solutions, Red Driving School, Continental Tyre & Rubber Group Source: Nielsen Media Research