1. Impact of “Cloud Content” and “Relevant Location” on Geospatial Industry World Geospatial Forum Dimensions and Directions of Geospatial Industry Kanwar Chadha Founder SiRF CMO, BOD Member CSR

2. + Leader in GPS Enabled Location Leader in Bluetooth Enabled Connectivity Merger of Two Market Leaders Creating a Global Leader In Location and Connectivity

3. Our Vision Consumer Electronics Health & Fitness Mobile Phones Personal Computers Automotive Innovations to Enhance Mainstream Consumer Experience Location Aware Wire - free Connected World

4. Computer Voice Phone Radio Multifunction Audio Player Watch Everything was Mostly Self Contained Once Upon a Time Navigation Systems

5. Networked Computer Tablet Smart Phone Audio/Video Media Platform Wearable Platform And Clouded And Then the World Got Connected Auto Telematics Cloud Resident Content

6. 6 Making Information Accessible Everywhere Content in Cloud Accessible Anywhere Anytime From Any Device Sharing Personalization Natural Language Interface Context Rich Visualization

7. 7 And Changing the Geospatial Industry Dynamics Location Awareness Adds Context & Personalization Farmers Logistics Weather Precision Agriculture Municipalities Local Surveys Government Emergency Response Tourists POIs Navigation Consumers Social Networks Government Security Content in Cloud Accessible Anywhere Anytime

8. Content Applications Services Is Permeating Our Lives

9. Creating New Challenges & Opportunities  Always Available Location & Connectivity – Everywhere we go: indoor, outdoor, underground....  Location Relevant to Application and User Needs – As Accurate as the Application Needs Auto Navigation vs Pedestrian Navigation Social Networking vs Mobile Promotions Weather Pattern vs Precision Agriculture – Protects User Privacy – Protects Government & Enterprise Security Needs – ………

10. Location Technology Innovations 1996 Performance Power Size Cost SiRFstarI 240 Correlators 2 watt 3250 sq mm 2010 SiRFstarIV Make Location Tagging Everything Possible

11. But We Have Some Ways to Go GNSS MEMS Sensors Radio Signals Location Awareness Multimode Multi-sensor Multi-signal “Relevant Location” Platforms

12. Connected Location Aware World Future