1. 1© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5 th ESW Oct--2008 VERVE - Vehicle sERVices Environment eCall as an Value-Added Service Enabler 5 th Emergency Services Workshop Vienna, Oct. 2008 Michael Montag Nokia Siemens Networks Michael.Montag@nsn.com

2. 2© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5th ESW Oct--2008 eCall Pan-European In-Vehicle Emergency Call eCall defines a pan-European in-vehicle emergency call* Automatically (sensor) or manually triggered Call comprises of voice and a Minimum Set of Data (MSD) – MSD includes GPS location data and direction, Vehicle ID Number (VIN), time and date, and various other IDs Today's specification/solution is fully CS based – Data is transported in-band the voice call * http://www.esafetysupport.org/en/ecall_toolboxhttp://www.esafetysupport.org/en/ecall_toolbox

3. 3© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5th ESW Oct--2008 eCall Status eCall is envisioned and supported by the EU Commission – One of the larger eSafety* projects started in 2005 – Intends to cut fatalities on European roads by half by 2010 eCall Driving Group, representing key industries and EU Commission drove standardization – Recommended architecture presented in 2006 – Standard. ongoing in ETSI MSG, 3GPP SA and ISO CEN Delayed by about three years and to be rolled out from 2011 on in every new car (2010 car models) eCall isn't mandated yet - voluntary introduction at present time – Due to stand off and delays mandate by EU Commission envisioned Packet switch emergency call hasn’t bee tackled yet * http://www.esafetysupport.org/en/esafety_activitieshttp://www.esafetysupport.org/en/esafety_activities

4. 4© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5th ESW Oct--2008 Challenges Standalone eCall does not represent a suitable OEM business – Cost only for OEMs vehicle manufacturers and MNOs – Cars have a rather long lifetime up to 12 years ▪ Interfaces have to be stable throughout that time The underlying technology is changing rapidly towards packet switched (internet like…) technology – HSPA is a huge step forward ▪ LTE will get full packet switched technology into the networks ▪ MNOs will eventually discontinue their CS networks ▪ IP-based solutions will replace CS systems due to technological advantages and regulatory issues

5. 5© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5th ESW Oct--2008 Air Interfaces Roadmap and Lifetime MNOs will eventually discontinue their CS networks GSM Year UMTS LTE 900 MHz UMTS / Refarming eCall start GSM CS eCall - First Wave Roll out period Time in the field Re-farmed PS eCall - First Wave LTE Advanced Beyond LTE Adv. - First Wave UMTS Rel 7/8 Today

6. 6© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5th ESW Oct--2008 Future need for IP-based eCall solution/regulation is obvious IP connectivity IETF ECRIT 3GPP emergency call over IMS IP-based eCall

7. 7© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5th ESW Oct--2008 Automotive VAS Ecosystem Who will own the Service Delivery Framework ? Remote Vehicle Diagnostics and Software Updates RUC / Tolling Navi / TCMpro PAYD / Insurance InCar Enter- and Infotainment service delivery framework Security functions 'Official' functions Vehicle / manufacturer centric functions Traffic related services Breakdown Calls Stolen Vehicle Tracking FCD Infotainment services 3rd party Services Convenience Calls

8. 8© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5th ESW Oct--2008 Opportunities for MNO enabled by IP-based eCall Vehicle manufacturers and MNOs may cooperate on IP- based eCall This represents an ideal point in time to introduce a smart way to refinancing an eCall rollout by a value-added services approach – Will piggyback on and reuse the eCall infrastructure Ecosystem for VAS – Various Projects and initiatives intend to push forward VAS system components – Stakeholders: Car manufacturer, Service provider (OnStar), MNO, Service platform provider, Regulation, etc.

9. 9© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5th ESW Oct--2008 VAS on top of IP-based eCall IP connectivity IETF ECRIT 3GPP emergency call over IMS automotive VAS delivery based on IP-based eCall infrastructure eCall as an Value-Added Service Enabler Opportunity for MNO IP-based eCall eCall

10. 10© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5th ESW Oct--2008 eCall can be a basic component enabling an automotive VAS scenario All those VAS functionalities may have to be built in around eCall – eCall functionality shall be available without interruption Shall support features allowing OEMs to easily set up services – Embedded SIM/USIM as longtime trust anchor within the car – Remote addition and deletion of services and connectivity – Logical separation between various services and connectivity ▪ Separate service charging, billing, procurement capabilities – System and SIM management throughout the cars lifetime ▪ Book and cancel services at every time by OEMs and third parties ▪ Third party interfaces and procedures have to be established

11. 11© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5th ESW Oct--2008 Opportunity for IMS based solution IMS is a good foundation for such VAS services as it provides fine grained authentication, billing and management functionalities – This allows to bill basic service to the vehicle manufacturer while using the same SIM for value-added services targeted at driver both directly and reverse billed (revenue share etc.) ▪ Multi party billing / shared access ▪ (Access) Security provided by IMS (VPN like setup) IMS allows to rollout new business models and so capture a new market segment not addressable with today's technology Mechanisms can be reused in M2M scenarios as fundamental requirements are the same

12. 12© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5th ESW Oct--2008 Research Project VERVE Vehicle sERVices Environment Evaluate Opportunities of IP-based eCall as an Value-Added Service Enabler in the Automotive area

13. 13© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5th ESW Oct--2008 VERVE Business reasoning eCall will get a basic ITC infrastructure into more than 250 mio vehicles in EU27+ that can be extended to a PS solution – This shall be seen as a possible starting point for utilizing the then already available “infrastructure” to make delivering Value Added Services to the vehicles a commodity Precondition for introducing value added services is – well working emergency service functionality (since it is the base and initially intended feature) – ability to deploy new services (key words: service delivery framework, secure software updates, machine-to-machine communication)

14. 14© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5th ESW Oct--2008 VERVE Project Goals Analyze and evaluate requirements and ecosystem for automotive VAS on top of IP-based eCall – Stake holders and business models Assess and develop the foundations for IP-based eCall solution – Consider 3GPP IMS-based emergency call and IETF ECRIT Develop a service framework on top of IP-based eCall – Consider especially IMS based application services Define candidates for value added services and analyse corresponding business models, like – remote diagnostics (vehicle manufacturer paid), navigation system updates (3rd party paid), internet access (driver paid) Prototype implementation: IP-based eCall, service framework, and exemplary VAS

15. 15© Nokia Siemens Networks ValueAdde Services on top of NG eCall / 5th ESW Oct--2008 Summary CS-based eCall regulation is there Future need for IP-based eCall solution/regulation is obvious This creates opportunities for MNO – IP based eCall as VAS enabler improves competitive situation for MNO in automotive area Technology and ecosystem of automotive VAS has to be analyzed – Technological feasibility – Cooperations / Partnering – Appropriate business models – Influence corresponding standardization and regulation Project VERVE has just started – no results yet