1. Duct Tape ( Duck Tape)

2. Why Duct Tape? Find an insight. Have fun. Think deeper. Find the relevance with the culture. The Assignment

3. Duct tape? You mean this? The tape that fixes EVERYTHING? Handyman’s secret weapon?

4. WRONG!!!!

5. - Duct tape (sometimes called duck tape) is a grey, soft and tacky, vinyl, fabric-reinforced, multi-purpose pressure sensitive tapepressure sensitive tape - Duct tape has been around for about 60-70 years. His life isn’t long but It has been pretty dramatic. He was involved with Prom dresses, wallets, home accessories, fixing tapes weddings and even murder cases. Intro

6. But, All that’s not important.

7. Thinking Process I started with very simple, basic and obvious Idea : Duct Tape + Human = Hero With a roll of Duct tape, Nothing is impossible to fix.

8. But I found out, It’s not just about fixing anymore

9. Duct tape is used as self expression method and turn it to something beautiful!! Duct tape + Human = Creativity

10. In 2001, Duck Tape, the brand manufactured by Manco Inc. of Cleveland, sponsored springtime "Stuck At Prom" contest. Awarded scholarships for the best prom gowns and tuxedos made with its tape that comes in 18 colors, four neon tones and four special printed design tapes. Duct tape + Human = Fashionable?

11. Duct tape ≠ Fixing tapes It is no longer a tape that fixes things. Duct tape = imaginative tapes

12. Duct tape = Imaginative tape leaded me to… Creativity, Imagination, Expression, Making ugly things to pretty things, etc " Making ugly things to Pretty things" That got me to think how much American culture loves ' make over ' shows

13. Mix feelings when people watch reality make over shows. - Envious of opportunities - Feel like they did something when they didn't do anything - Temporary satisfaction

14. That’s the feeling when people use duct tape - Quick, Convenient, Temporary, short - term Good for now, Satisfaction, feel like a hero ---> Relates to make over shows.

15. American culture loves making impossible possible in short period of time. People want to be something than nothing. Using Duct tape fulfills that feeling indirectly

16. Using duct tape is escaping from reality to Americans. Great example of escaping reality is to read fantasy books.

17. Conclusion To American/American Culture Duct tape is escape from reality which is like a Fairy tale.