1. Writing Attention grabbing headlines

2. Transform the design of your book Provide a verbal link to your dominant photos Purpose of a Headline

3. What you need Story - Highlight key words and phrases in your story Dominant photo

4. Closer look Identify key actions and elements in dominant photo Festive Santa Claus attire Flutes Entertain, play Musicians Gloves

5. Angling in What angle or message does your story convey? The scheduled date was changed Santa Claus was featured The atmosphere was festive It was a sell out It snowed on stage

6. Angling in some more Compare the words from both the story and the dominant photo Festive Santa Claus attire Sellout White, snow Holiday Musicians

7. Choices, choices Select the headline that works best Holiday Concert Features Santa & Snow Winter Wonderland Wows Audience Bands Pause for Clause In the Nick of Time

8. Say more A secondary headline enhances the primary headline by providing additional information that relates specifically to the story

9. Do the Two-Step Review the story Identify information not contained in the headline In the Nick of Time

10. Write now Write a sentence that identifies and highlights key information Symphonic and Concert Bands’ Performance is Scheduled for an Earlier Date

11. Edit now Edit as necessary Eliminate articles, to be verbs and punctuation Make sure to use present tense Symphonic and Concert Bands’ Performance is Scheduled for an Earlier Date

12. Write tight Convey the same message with fewer words Symphonic, Concert Bands Play Early Holiday Performance

13. Check the message Does the secondary headline provide additional information relevant to the story? If not write another draft In the Nick of Time Rescheduled Holiday Performance Puts Pressure on Performers

14. A Matched Set Writing for results - research -brainstorm -write -edit -rewrite

15. Headline types Informational Alliteration Rhyme Allusion

16. Informational - a news headline that contains basic highlights of the story Bands Play Early Holiday Performance Holiday Concert Features Santa & Snow

18. Alliteration - a headline that uses repeated consonants Five Festive Flutes Featured Hats Off to Holiday Happenings Snow Surprises Spectators Winter Wonderland Wows Audience

20. Rhyme - a headline that uses words that rhyme Flutes Toot Snow Show Claus Pause Love the Gloves

22. Allusion - a headline that establishes a connection with a famous person, character, time, or cultural event There’s No Business Like Snow Business ‘Twas the Nightmare Before Christmas The Claus that Refreshes In the Nick of Time

24. 4-step process for writing allusion headlines Choose key word that describes tone of story/photos List words that rhyme with key word Think of idioms/phrases for each rhyming word Replace rhyming word with key word

25. 4-step process for writing allusion headlines Choose key word that describes tone of story/photos crowd, alumni, noise List words that rhyme with key word noise – boys, toys, poise 3) Think of idioms/phrases for each rhyming word boys will be boys; toys r us 4) Replace rhyming word with key word Noise R Us TOPIC - Homecoming

26. Headline Writing Resources Dictionary/Thesaurus Rhyming Dictionary Idiom Dictionary