1. COMMUNICATING TO STUDENTS Using Social Media and Digital Marketing

2. What is Social Media?

3. Social media are computer-mediated tools that allow people to create, share or exchange information, ideas, and pictures/videos in virtual communities and networks. Social media is defined as "a group of Internet-based applications that build on the ideological and technological foundations of Web 2.0” Newsletters, Email Marketing, Interactive Games, Images and Info, Interactive Tools, Mobile applications, News Releases, Real World Events, Social Content, Videos, Webinars.

4. People being social and exchanging information

5. How we currently engage students

6. How social media engaging students

7. There are a lot of Platforms

8. KISS – Unfortunately kids don’t read anymore

9. Images replace words

12. Social Media tools that will dominate- networking (Facebook and LinkedIn)

15. FINDING GRADUATES If you need to track students after they graduate: Tracking Successful Graduates Build a Network of Students Collections

16. FINDING GRADUATES

19. Create a Twitter Account

21. Use College’s Twitter Account

22. FINDING GRADUATES

23. Email and Webinars

27. Social Media Tools

29. Videos

30. Social Media tools that will dominate – Video / Micro video

31. videos https://www.youtube.com/watch?v=70ktGfkvw8s

32. videos

33. Your website is your most valuable tool

34. Site MUST be Mobile friendly

37. Offer ability to pay quickly

38. Paying quickly

40. Put a name (and a face) to your department

41. Names and faces

43. Market your Social Media Outlets

44. Market our SM outlets

45. Conclusions Your website is the most valuable communication tool You must think mobile first Use your institutions existing Social media platforms Put a name (and face) to your department Market your social media outlets on your web page Email is an effective tool for reaching students Be brief in your messaging.