1. Multimedia in the 21th Century: Systems, Services and Terminals Multimedia in the 21th Century: Systems, Services and Terminals Multimedia in the 21th Century: Systems, Services and Terminals Superintendence of Mass Communication Services Porto Seguro, June 5th, 2001 Superintendence of Mass Communication Services Porto Seguro, June 5th, 2001 Multimedia in Mass Electronic Communication Services

2. Multimedia in the 21th Century: Systems, Services and Terminals Summary Summary 3Telecommunication Services ñDefinitions adopted in Brazil ñCurrent Model in Brazil 3Influence of Technological Convergence in Telecommunication Services 3The Television as the most important Mass Communication Service in Brazil 3Introduction of Digital Technology in the Television Service 3Digital Television ñPublic Consultation ñSearch of Definitions ñBusiness Model ñNew Multimedia Products

3. Multimedia in the 21th Century: Systems, Services and Terminals 3Mass Electronic Communication Service ñTelecommunication Service of collective interest, performed in private regime for users in a service area, characterized by unilateral broadcasting or asymmetric communication of telecommunication signals, in order to be freely received by the general public or subscribers. 3Multimedia ñMultimedia Information are signals of audio, video, data, voice and other sounds, images, symbols, written characters, including graphics and texts, or information of any other nature, adapted to transmission, stocking or processing using means of communication. Telecommunication Services Definitions adopted in Brazil Telecommunication Services Definitions adopted in Brazil

4. Multimedia in the 21th Century: Systems, Services and Terminals 3The Regulation is elaborated according to the technology and mean used for its delivery. 3Mostly, services have only one application: ñ Fixed Switched Telephone Service; ñ Mobile Cellular Service; ñ Specialized Network and Circuit Services; ñ Cable TV; ñ Multichannel Multipoint Distribution Service; ñ Direct to Home; ñ Trunking Service; and ñ Others Telecommunication Services Current Model in Brazil Telecommunication Services Current Model in Brazil

5. Multimedia in the 21th Century: Systems, Services and Terminals 3The service regulation supports multiple telecommunication applications, independently from the mean and the technology used. Service Modes 3SCM ñSRTT ñSLE 3SCEMa ñTVC ñMMDS ñDTH Technology/Platform 3Confined means 3Satellite 3MMDS 3LMD/CS 3Digital Terrestrial Television 3Digital Sound Broadcast 3Others Influence of Technological Convergence in Telecommunication Services

6. Multimedia in the 21th Century: Systems, Services and Terminals Application TechnologyInfrastructure Source: Maxwell, Kim. Residential Broadband - An Insider’s Guide to the Battle for the Las Mile, Wiley Computer Publishing, 1999. - Analogue - Digital - Voice and Text Networks (fixed and mobiles); - Data Networks; - Mass Communication Systems. - Telephones; - Fax; - Decoder; - Computer; - Television; - Modems; - Sound Systems. Influence of Technological Convergence in Telecommunication Services

7. Multimedia in the 21th Century: Systems, Services and Terminals 3Brazil has about 45 million households, of which 85% have at least one television appliance. 3More than 92% of the Brazilian households with television appliances receive open broadcasting signals. The Television as the most important Mass Communication Service in Brazil

8. Multimedia in the 21th Century: Systems, Services and Terminals The Television as the most important Mass Communication Service in Brazil Brazilian Marketplace:

9. Multimedia in the 21th Century: Systems, Services and Terminals 3The Television is the most favourable mean to reach the lower-income portions of the Brazilian population with the benefits promoted by other qualities of communication and/or added value services. 3Anatel most important goal is to make the broadcasting of Digital Terrestrial Television affordable and accessible to all social segments. The Television as the most important Mass Communication Service in Brazil

10. Multimedia in the 21th Century: Systems, Services and Terminals 3The brazilian market is represented by the future adaptation or replacement of near 10 thousand transmitters and 55 million receptors of analogue technology Introduction of Digital Technology in the Television Service

11. Multimedia in the 21th Century: Systems, Services and Terminals 3To stimulate and to extend the debate on the definition of DTV standard ñGiven the complexity of the aspects involved in the definition of the digital terrestrial television broadcast standard, it is not recommended to take this decision only based on the laboratory and field tests 3To collect information in order to promote the convergence in the business model ñIt is necessary to conciliate the most convenient DTV business models to the service providers, equipment manufacturers, content producers and the consumers, seeking for the best solution for the country Digital Television - Public Consultation (aiming at finding out the needsand preferences of Brazilian people) Digital Television - Public Consultation (aiming at finding out the needsand preferences of Brazilian people)

12. Multimedia in the 21th Century: Systems, Services and Terminals 3Distribution of different TV programmes and other telecommunication services according to the bit transport capacity of the system. 3Attending to different market segments, according to the characteristics of signal reception. 3Implementation of selection and form patterns for applications that support TV programmes. Note: Some options are mutually exclusive Digital Television Search of Definitions Digital Television Search of Definitions

13. Multimedia in the 21th Century: Systems, Services and Terminals Transmission Platform HDTV (19 M) Transmission Platform HDTV LD TV (17 M) (2 M) Transmission Platform HDTV SD TV (15 M)(4 M) Transmission Platform EDTV 1EDTV 2 (9M each) Transmission Platform EDTV 1EDTV 2 (6M each) EDTV 3 Transmission Platform S1S2S3S4 (4M each) Transmission Platform S1S2S3L1L2 Alternatives to the occupation of channel transport capacity It is possible to adopt any combination until reaching the system’s maximum capacity (for example: 18-19 Mb/s). There might be altering of formats, according to the time. Digital Television Business Model Digital Television Business Model

14. Multimedia in the 21th Century: Systems, Services and Terminals 3Near Video on Demand; 3Programmes recording; 3Additional Video; 3Zooming; 3Multiple programs; 3Interaction with programmes; 3Electronic Commerce; 3Internet;  Additional audio and subtitles; 3.... Digital Television New Multimedia Products Digital Television New Multimedia Products

15. Multimedia in the 21th Century: Systems, Services and Terminals www.anatel.gov.br