1. Prestige Jewelers Sales Meeting Sales Presentation Jamie Lee Ashley Pd 8

2. Cut Refers to a diamond’s reflective qualities, not its shape Angles and number of facets determine how diamond reflects light In well-cut diamonds, light enters from the top, reflects from one side to the other, and exits out the top. In poorly cut diamonds, light enters from the top and “leaks” out the bottom. Clarity Refers to a diamond’s flaws (or inclusions) Internal air bubbles Surface cracks Diamonds range from Flawless (no inclusions) to Included 3 (flaws visible to the naked eye)

3. Color Refers to a diamond’s color Colorless is most valuable, reflecting the most light Graded on alphabetical scale from “D” (colorless) to “Z” 9traces of yellow or brown) Fancy color diamonds do not follow this rule (i.e., blue, yellow, pink diamonds) Carat Refers to the unit of weight by which a diamond is measured The greater the carat weight, the more expensive the diamond (all other characteristics being equal)

4. Microscope/Loop A microscope or jeweler’s loop (10x magnifying glass) will show any inclusions in a diamond. Diamond Tester Uses light to verify that the diamond is real Does not guarantee quality of stone, just authenticity Certification Certifies the quality of a diamond Certificates should come from a reputable source Certificates could cost up to $200

5. Filled with glass to enhance clarity Treated with heat to enhance color Used to turn yellow or brown diamonds into a fancy- colored Color may change over time Painted for color to offset yellow color Wears off quickly Easily detectable

6. When purchasing Diamonds Be sure it doesn’t get scratched or damaged Diamonds brittle and can crack if banged hard enough Store diamonds separately They can scratch other pieces of jewelry and get scratched. Cleaning Diamonds Use a jewelers polishing cloth or take it a professional jeweler.