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Creative Thinking Methods
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Means generating ideas by being flexible and creative Lateral thinkers break away from standard solutions and solve problems in unique and different ways Allows the problem solver to look at the problem from a unique perspective Also known as “thinking outside the box” http://www.jamesabela.co.uk/intermediate/Lateral.html http://www.jamesabela.co.uk/intermediate/Lateral.html
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Roger von Oech is an internationally- recognized creativity consultant who has worked with major companies from around the world, including Anheuser-Busch, General Foods, Hallmark Cards, Hewlett-Packard, NASA and Procter & Gamble His book, "A Whack on the Side of the Head", is a classic in the field of creativity and innovation and is now on its 25th Edition
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Either you let your life slip away by not doing the things you want to do, or you get up and do them. If you make an error, use it as a stepping stone to a new idea you might not have otherwise discovered. It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out-of-date. Necessity may be the mother of invention, but play is certainly the father. Remember the two benefits of failure. First, if you do fail, you learn what doesn't work; and second, the failure gives you the opportunity to try a new approach.
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1. Problem Finding 4. Action 3. Solution Finding 2. Idea Finding
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Problem Finding Idea Finding Solution Finding Action the Idea
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Explorer-Problem Finding Artist-Idea Finding Judge-Solution Finding Warrior-Action the Idea
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The Explorer: ◦ Seeking new territories and looking at possible opportunities The Artist: ◦ Creating new innovative ideas in response to an opportunity
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The Judge: ◦ Evaluate the ideas generated to see if any are worthy of pursuit and implementation The Warrior: ◦ Fight for the idea, overcome obstacles and barriers and serve as a “champion” for the idea
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Searches for Information Strategies: ◦ Takes the road less travelled ◦ Look at the big picture ◦ Pay attention to detail ◦ Look in outside fields, disciplines and industries.
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Strategies cont’d: ◦ Write down ideas Behaviours ◦ Scavenger hunt ◦ Microscope or telescope ◦ Market research ◦ Try a new skill ◦ Wilderness camping
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Turns resources into new ideas Strategies: ◦ Imagine ◦ Combine ideas ◦ Break down barriers ◦ Parody – Silly ◦ Outrageous ◦ Incubate
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Behaviours: ◦ Cooking gourmet dinners ◦ Dancing at midnight under full moon ◦ Write a poem or make up a joke ◦ Design a costume ◦ Wonder WHY? Or WHAT IF?
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Evaluate the merits of an idea Strategies: ◦ Objective, unbiased ◦ Positive or negative ◦ Chances for success ◦ Consequences of failure ◦ Timing ◦ Verdict
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Behaviours: ◦ Comparison Shopping ◦ Grade and essay ◦ Make an investment ◦ Vote ◦ Referee
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Carries the idea into action Strategies: ◦ Written plan ◦ Get going ◦ Follow through ◦ Be ready to be knocked down ◦ Savour your victories ◦ Learn from defeats
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Behaviours: ◦ Make a sales call ◦ Competitive sports ◦ Start a company ◦ Negotiate a contract ◦ Support a cause
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1. Problem Finding 4. Action 3. Solution Finding 2. Idea Finding
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1.Problem Finding Explorer 4. Action Warrior 3. Solution Finding Judge 2. Idea Finding Artist
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