1. Let’s Take a Practice Quiz on the 5 Types of Lettering from Yesterday… Get Ready --- after attendance

7. Anyone see the subliminal message? Your quiz is on Thursday over: 5 Types of Lettering Lettering Styles Parts of Type Measuring Type Typography Terms

8. TypographyTypography Adobe Illustrator & In Design

9. What is T y p o g r a p h y ? Typography is the art and technique of arranging type, typed design and modified typed glyphs. Type glyphs are created and modified using a variety of illustration techniques. The arrangement of type involves the selection of typefaces, point size, line length, leading (line spacing), adjusting the spaces between groups of letters (tracking) and adjusting the space between pairs of letters.

10. KNOW THE PARTS OF TYPE Copy this down into your sketchbook. Cap line Serif X height line Base line Descending line Leading space X height Stroke/stem Pair kerning Descenders Bowl Counters Point size

12. Typographic Oxymoron Illustrator Project 1

13. Typographic Oxymorons For the first part of this unit, you will be working with various font styles which communicate different ideas or concepts along with using an oxymoron. This artwork must fit an 8.5 x11 inches or larger piece of paper. Choose an oxymoron from the list on the handout or create your own. Remember, an oxymoron is a contradictory figure of speech. Create a typographic composition that conveys the basic meaning of the phrase. Base your solution on the use of contrasting typestyles (ex. Heavy san serif font combined with a light serif font).

14. Examples of Typographic Oxymorons

18. Typography Project 2 Typography Portraits/Animals

19. What is a T y p o g r a p h y Portrait? A portrait of a person that is only composed of various font types. The manipulation of font sizes, styles, spacing, and orientation.

20. Your T y p o g r a p h y Project You are to choose an influential person (for example, a musician, an artist, public speaker, politician, etc.), animal or insect. Find a JPEG image of the subject your wish to use and save onto your flash drive or computer.

21. More Examples from the Internet http://abduzeedo.com/45-amazing-type-faces-typographic-portraits https://www.youtube.com/watch?v=i5vL8lgNEBA http://www.designdim.com/2011/01/50-amazing-animals-typography/

22. http://www.youtube.com/watch?v=JvgnUsRTQZg

23. Typography Project 3 Informative/Persuasive Art

24. Typography Used As Persuasive/Informative Art You are to use your typography project to create a persuasive and informative art piece. You are to create an invitation or announcement using your typography portrait or animal. Your artwork must provide dates & times of an event, the purpose for the event, RSVP info, etc. You will be using a combination of Photoshop and Illustrator programs to create a realistic artwork.

25. Examples

26. Example of a T-Shirt Ad

27. Example of a Baby Shower Invite

28. Example of a Product Ad

29. Examples

30. Example-Could be a Birth Announcement/Shower Invitation

31. Event Advertisement

33. Typography Project Reflection In this reflection, I would like you to reflect on this assignment by discussing the following in 1-2 pages: You may type your reflection if you prefer, just double space it. Definition of Typography Why is it important for a graphic designer to understand typography? Purpose of your typography portrait/animal project (narrative/expressive/informative) and explain why it is considered to illustrate that purpose of art Process for creating the typography portrait/animal Describe your informative/persuasive typography project. What did you design for your project? Why?