1. Market Research report Business Mail 5.0 1

2. Products and service categories Speed Post International Parcel Post Express Parcel Post Postal Life Insurance Post Office Savings Bank Money Transfer Business Mail 5.0 2

3. Business Mail 5.0 3

4. Study Objectives Identify Major Players and current services Market size ---volume and Revenue Share of India Post Share of competitors Customer segments 5.0 4

5. Highlights Survey included 120 establishments of which 30 were non customers CAGR is at 8.3 % between 2005 to 12 GDP contribution--- Agriculture --14% Industry ------27% Service sector –59% --highest growth rate 5.0 5

6. Business mail Shareholder communication—B2C Customer communication – B2B and B2C Others Market size –1545 crores 5.0 6

7. Customers Vs size ( in millions) Demat accounts- 10-30 Commercial banks- 430-530 Life Insurance- 220- 340 Mutual funds- 15 -30 General Insurance- 55-65 Credit cards- 125 -150 Telecommunication- 600-800 Electricity/ water connection - 1020 -1350 5.0 7

8. Declining Trends Annual reports sent by MAIL Change in procedures of banks Consolidated statements 5.0 8

9. Share of major players India Post- 45-50 Blue Dart- 40-45 Others - 10 ( others include DTDC, professional couriers, Aramex, AFL, Franch express, Flyking) 5.0 9

10. Profile of major players (B2B) CompanyValue in croresMail pieces in Millions Blue Dart20-255-7 Professional20-307-12 DTDC11-154-7 AFL8-112-3 First Flight10-154-6 Aramex9-124-5 Overtime10-154-6 5.0 10

11. Products offered by competitors Express services Cargo solutions Value added services Special services Logistics solutions Intra city E- shopping Mass mail / warehousing 5.0 11

12. Reasons for using India Post Reasons% Less % of return mail 11 Cheaper 26 High speed 17 Easy and hassle free 21 Additional services 4 Norms requiring usage 9 Tracking 7 5.0 12

13. Reasons for not using India Post Reasons% Low speed 53 No tracking29 Absentee/ negligent employee 18 Procedure oriented 12 High returns 12 Costly 29 Full of hassles 53 5.0 13

14. Exercise : Learning Points Discuss and arrive at key factors which might have helped gain more business although they are not as BIG as India Post? What is the average rate per piece of mail and compare with India Post and realise whether courier services are cheaper? Strategies for changing the opinion for not using India Post. 5.0 14