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Published byJacob Tucker Modified over 9 years ago
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MOBILITY IS LIFE AND LIFE IS MOBILITY
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Samved Orthopaedic Institute
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Arthritis affects millions around the world, including many in India Arthritis affects millions around the world, including many in India
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Till a few years back... -Arthritic patients suffered agonising pain for life - Restricted activities made patients house bound
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Osteoarthritis
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Rheumatoid Arthritis Rheumatoid Arthritis
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Gout
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Ankylosing Spondylitis
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Inflammatory Arthropathy Inflammatory Arthropathy
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Secondary osteoarthritis due to Trauma or Avascular Necrosis of femoral head, developmental dysplasia
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Management of osteoarthritis Pain killers Local massage Hot water fomentation Quadriceps exercises. Short wave diathermy Local ultrasound Walking aids (stick, walker) Pain killers Local massage Hot water fomentation Quadriceps exercises. Short wave diathermy Local ultrasound Walking aids (stick, walker)
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Local injections Arthroscopic debridement Surgery for correcting the alignment Joint replacement surgery Local injections Arthroscopic debridement Surgery for correcting the alignment Joint replacement surgery Management of osteoarthritis
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When, Why & Where When, Why & Where
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When 3 main presentations of severe joint damage Pain Deformity Instability
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When Activity of daily life significantly affected
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When Mobility severely reduced
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When Surgery indicated only when patient demands and after all other conservative treatments have FAILED Surgery indicated only when patient demands and after all other conservative treatments have FAILED
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IF YOUR AGE IS MORE THAN 55 YEARS
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IF YOU CAN NOT WALK MORE THAN 500 MTRS
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IF YOU CAN NOT STAND WITHOUT PAIN FOR FIVE MINUTES
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IF YOU CAN NOT PERFORM YOUR DAILY ACTIVITY OF LIFE LIKE
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IF YOU ARE HOUSE BOUND
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IF YOU ARE BED BOUND
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IF YOU HAVE GONE THROUGH ALL CONSERVATIVE TREATMENT
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IF YOU,YOUR FAMILY MEMBERS AND RELATIVES HAVE GONE TIRED
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IF YOU ARE MENTALLY PREPARED FOR MAJOR SURGERY LIKE TOTAL KNEE REPLACEMENT
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Why S Long term satisfactory predictable results S No Pain S Deformity corrected S Mobility improves S Long term satisfactory predictable results S No Pain S Deformity corrected S Mobility improves
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Where Should be done by a team of experienced doctors
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Where Infrastructure facilities like laminar airflow theatre is necessary
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Screen CPU Infrared Camera Web Camera Computerized navigation system Image Guided Surgery
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Hip & Knee Elbow & Shoulder joints Ankle joints Smaller joints of the hand
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Joints have two surfaces. In artificial joints there is articulation between... - Metal Alloy - High Density Polyethlene - Metal Alloy - High Density Polyethlene
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DOs - Can walk even upto 2 kms without discomfort
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- Can sit, stand and climb stairs DOs
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- Can drive car, sit in bus or train DOs
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- Can play golf DOs
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- Back to routine activities
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DON’Ts - Active contact sports
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DON’Ts - Sitting cross-legged or squatting
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DON’Ts - Mountain climbing and other adventure activities
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Team of experienced & properly trained surgeons
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A motivated patient
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Joint replacement surgery routinely performed in Gujarat & across the country
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1 ST October 2000 Economy Times
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Marketing strategies Making clubs -Arthritis awareness group -Arthritis forum -Arthritis audio / video show -Scientific lectures -Product on OTC
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Based at every level of the city / town / villageBased at every level of the city / town / village In Gujarat – 800 Orthopaedic surgeonsIn Gujarat – 800 Orthopaedic surgeons Population of 5 crores – 10% of the population is suffering from arthritisPopulation of 5 crores – 10% of the population is suffering from arthritis 50 lacs sufferers 50 lacs sufferers IMAGINE THE BUSINESS IMAGINE THE BUSINESS Create a pyramidal system
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How to execute ? 1.Group of doctors 2.Delivering lectures at many places 3.Distributing the literature like 4.Effective approach to the arthritic patients through proper channel.
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Teamwork Coming together is beginning Keeping together is progress Working together is success.
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