1. Kevin Kraemer Senior Director, Product Marketing
Siebel CRM On Demand Infrastructure Overview
Kevin Kraemer
Senior Director, Product Marketing
Last updated: 12-Jan-2007
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2. Oracle On Demand Hosting
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3. Industry Leading Hosting Services
Oracle Hosting
AFCOM and Network World - Data Center of the Year 2005
Operations based on industry-standard frameworks and certified by SAS70
Over 500 Enterprise customers with most rigorous requirements
Benefits
Single vendor commitment
Operational excellence
Responsiveness
Investment in future services
Oracle is the only on demand CRM provider who offers a single vendor solution for hosting services. This means that your CRM On Demand application is hosted at Oracle’s Data Center in Austin, Texas and leverages Oracle database and middleware technology. What’s the benefit of this? As part of a single organization, we provide continuous feedback loops to ensure predictable, sustainable and consistent levels of high performance, scalability and reliability.
Oracle’s hosting and management services are award-winning and battle tested. We have more than 500 customers and 350,000 users of Oracle On Demand, who depend on the service to host and manage their critical Oracle “run your business applications” such as Oracle E-Business Suite, PeopleSoft, JD Edwards and Siebel.
[NOTE: Operations based on industry-standard frameworks refers to the ISO/IEC standard, which defines a framework for secure operations]
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4. Siebel CRM On Demand Architecture Overview
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5. Next Generation Modular On Demand Platform
Instance 1
End User
Internet
HTTPS
Instance 2
Intelligent
Routing
Improved service levels
Customer independence
Flexibility in maintenance and upgrades
Eases and accelerates evolution of capabilities
For CRM On Demand, Oracle’s hosting platform is the first in the industry to move beyond the current generation of monolithic infrastructures to a new modular infrastructure based on Oracle Grid Computing. Instead of putting all instances of CRM On Demand on large servers, we distribute production instances among multiple servers. Although outages are unlikely, if one does occur, this distributed framework helps ensure that all CRM On Demand users will not be impacted – a scenario seen as a limitation of current monolithic On Demand infrastructures. Furthermore, this modular infrastructure promises to increase flexibility, adding options as to when a customer can request an upgrade to a new version of CRM On Demand, and when extraction/transformation/loading for Analytics occurs.
Oracle has made significant investments in its Modular On Demand infrastructure, and will continue to do so to ensure industry-leading performance, scalability and reliability – as well as being able to offer ever higher levels of flexible offerings and services for customers.
Instance N
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6. Siebel CRM On Demand Network Architecture
Oracle Data Center
Business
Tier
DMZ
Presentation Tier
Data
Instance 1 …
Load-Balancing /
SSL / Security
Hardware
Database
Servers
Web Application
Interactive &
Batch Business Process Servers
Firewall
Instance N
Internet
HTTPS
End User
Intelligent Routing
Backup
System
Network
Attached
Storage
CRM On Demand
Shared Services
SMTP
LDAP
Oracle Command Center: Management, performance
and security tools
DMZ = Short for demilitarized zone, a computer or small subnetwork that sits between a trusted internal network and an untrusted external network, such as the public Internet.
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7. Siebel Schema on Oracle Database
High-Level Architecture Leverages Proven Siebel & Oracle Enterprise Technology
Client
Browser Client
DMZ Tier
DMZ
Siebel CRM
On Demand App
on Oracle
Application Server
Oracle BI
(Analytics)
Presentation Server
Presentation Tier
Siebel CRM
Business
Server
Oracle BI
(Analytics)
Server
Business Tier
The Siebel CRM On Demand Application on Oracle Application Server rectangle is the main architectural difference between Siebel CRM On Demand and the Siebel CRM enterprise product deployments.
Oracle Application Server + J2EE UI (replaces Siebel Web Engine – SWE)
Oracle BI = Oracle Business Intelligence Enterprise Edition (formerly Siebel Analytics)
Additional services added to Siebel CRM Business Server (a.k.a. Object Manager, or OM) to ensure data integrity
i.e. restricts visibility to only that data which is owned by the requesting user’s company
The underlying database schema actually contains all the objects from the Siebel CRM On-Premise product, representing over 11 years of industry knowledge. This allows Siebel to add new features to Siebel CRM OnDemand at a very rapid rate. It is a matter of exposing existing functionality through creation of a new user interface (which resides in the light blue rectangle).
Siebel Schema on Oracle Database
Data Tier
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8. Software Components Client Tier Presentation Tier Business Tier
HTML browser client (IE 5.5+)
Presentation Tier
Oracle HTTP Server (Apache-based)
Oracle Application Server 10g
with J2EE-based Siebel CRM On Demand Web applications
Oracle Business Intelligence Presentation Server
with Siebel Answers On Demand for analytics
Ping Identity PingFederate Server (for Single-Sign On)
Business Tier
Siebel eBusiness Server and Gateway
Oracle Business Intelligence Server
Resonate Central Dispatch (for load-balancing)
Data Tier
Oracle 10g Database Server (for OLTP and Data Warehouse databases)
Informatica PowerMart (transforms data from OLTP to Data Warehouse)
Shared Services
LDAP server
SMTP relay (outbound mail server)
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9. Q & A
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