1. Click to edit Master title style Click to edit Master subtitle style E-books @ Melbourne Library Service

2. Click to edit Master title style Click to edit Master subtitle style MLS snapshot Five service points –City Library –North Melbourne Library –East Melbourne Library & Community Centre –Hub@Docklands Access point –www.mebournelibraryservice.com.auwww.mebournelibraryservice.com.au 47 EFT (65 people) $6.5 million operating budget

3. Click to edit Master title style Click to edit Master subtitle style MLS snapshot 70% non-resident usage Serving a rapidly increasing resident population (2007=75,000, 2011=104,000) 17-35 years – largest users Time poor customers City Library – busiest public library in Victoria International student usage 8%+ increase in usage per annum Vertical communities Cardless members Attract people who are traditionally non-users Both community and CBD library service

4. Click to edit Master title style Click to edit Master subtitle style MLS snapshot Usage 2009-10 –79,964 members (45,000 active in 09-10) –27,000 new members –157,000 items in collection –1,269,951 loans –1,096,775 visits –2,732,318 web page views (12 million+ hits) –185,624 computer bookings –28,000 database searches –Open 204.5 hours per week.

5. Click to edit Master title style Click to edit Master subtitle style Snapshot YTD 2011 January – April 2011 –415795 loans (print and a/v) –328670 visits –60996 reserved items collected –188000 unique visits to website –13524 new members –6293 e-audio/e-book loans –1555 cardless members (301 verified) North Melbourne Library closed all January 2011

6. Click to edit Master title style Click to edit Master subtitle style 2010

7. Click to edit Master title style Click to edit Master subtitle style Timeline September 2009 –Overdrive e-audio (200 titles) October 2010 –Overdrive e-books (400 titles) December 2010 –Bolinda e-audio (400 titles)

8. Click to edit Master title style Click to edit Master subtitle style Access

9. Click to edit Master title style Click to edit Master subtitle style Access

10. Click to edit Master title style Click to edit Master subtitle style Access

11. Click to edit Master title style Click to edit Master subtitle style Access

12. Click to edit Master title style Click to edit Master subtitle style Access

13. Click to edit Master title style Click to edit Master subtitle style Access

14. Click to edit Master title style Click to edit Master subtitle style Current collection 916 Overdrive e-books –630 Adobe e-pub –286 Adobe PDF 460 Overdrive e-audio –132 MP3 –328 Windows media audio (WMA) 603 Bolinda e-audio (MP3) E-book turnover Jan-April=4 (5.2 e-pub)

15. Click to edit Master title style Click to edit Master subtitle style April 2011- loans 706 Overdrive e-books (+40% on March) –652 Adobe e-pub –54 Adobe PDF 466 Overdrive e-audio –178 MP3 –288 WMA 562 Bolinda e-audio 1734 e-loans in total

16. Click to edit Master title style Click to edit Master subtitle style Usage What is hot –Crime and mystery –Contemporary fiction –Classic fiction –Romance What is not –Graphic novels

17. Click to edit Master title style Click to edit Master subtitle style Success! Critical mass Ask the customers Improve access (Cardless membership) Work closely with the vendor(s) Promote heavily and frequently Regularly add content Monitor usage continuously Increase internet bandwidth Focus on access not the device

18. Click to edit Master title style Click to edit Master subtitle style Enhancements & improvements Improve access via library catalogue Consortia arrangement Lobby the publishing industry

19. Click to edit Master title style Click to edit Master subtitle style Access

20. Click to edit Master title style Click to edit Master subtitle style Challenges Publisher resistance Range and quality of titles Available content v actual demand Digital Rights Management (DRM) limiting content to particular devices eg Amazon to Kindle Geographic restrictions eg some publishers won’t allow access for Australia

21. Click to edit Master title style Click to edit Master subtitle style Challenges Software requirements Various formats (pdf/epub/mp3/wma) Many players/vendors Seamless user access Integration with ILMS and library catalogue Inconsistent loan periods Resistance to consortia arrangements

22. Click to edit Master title style Click to edit Master subtitle style Challenges Licence agreements and membership One copy per user limitation Budget constraints (capital v operational) Who owns the content What about LOTE?

23. Click to edit Master title style Click to edit Master subtitle style Coming up in 2011/12 Freegal Southbank Library – digital focus Investigating other e-book providers (3M)

24. Click to edit Master title style Click to edit Master subtitle style Questions