1. Beyond Experimentation Crowdsourcing is at the core of fundamental, large scale rethinking of business. Shaun Abrahamson @shaunabe shaun@mutopo.com

2. Why we’re interested in Crowdsourcing, Communities & Co-Creation 2003 2001 2000 1991 2000 2004 1995 1999 2005 1996

3. “Re-Imagination of Nearly Everything – Powered by New Devices, Connectivity + UI + Beauty” “Magnitude of upcoming change will be stunning” – Mary Meeker, partner KPCB About 50% of this Re-Imagination enabled by crowds Source: Mary Meeker presentation at All things D.

4. Labor Capital Assets Influence Data People as brokers of critical resources at internet scale

5. Sharing, Commenting, Reviewing Open Innovation, Co-Creation, Micro Tasks Crowd Funding, Crowd Lending Collaborative Consumption Labor Capital Assets Influence Data “Big Data” New ways to access critical resources more efficiently

6. Source: Mary Meeker presentation at All things D. [Labor, Influence] The end of all other encyclopedia business models

7. Less than a decade to transform the economics of audio/video Date Source: Skype Journal. [Assets, Influence]

8. Innovation: “Not invented here” vs “Proudly found elsewhere” [Labor, Assets, Influence]

9. 2003 2001 2000 1991 2000 2004 1999 2005 1996 1995 And this is just the start

10. Travel: This apartment in Miami versus a Hotel room?

11. Administration: On demand labor versus full time?

12. Mobile Service: Better support, R&D and sales versus other mobile operators?

13. Venture Funding: 66,694 people vs Venture Capital Firm

14. Automotive: Crowd Forge vs Traditional Auto Design

15. Data Science: Your team versus the world’s best

16. Healthcare: Positive Reviews vs Total Stranger

17. Healthcare: Open health discovery vs private health studies

18. Personal Loans: 1000’s of investors versus a bank?

19. New Product Development: New designs and validation vs internal design teams

20. Biz Dev: Large open calls vs behind the scenes networking

21. Film: submitted by you, edited by pros

22. Education: anything from anyone, anywhere vs traditional campus

23. Emergency Response: everyone helping first responders

24. Traffic: our big data vs very expensive data

25. Technical Support: Volunteer army versus paid support

26. Education: free vs fee

27. Gaming: work with developers vs just buying games

28. Assets: Share vs Own

29. Architecture: Outside ideas vs just internal ideas

30. Eating: Meals from your friends versus restaurant food?

31. Wellness: Access to 3 health experts versus 1 for wellness

32. Design: Multiple designers versus 1 agency

33. Organization Design: Collective Intelligence vs Individual Intelligence

34. Marketing: Curated crowd versus your agency

35. Software Testing: Expert crowds versus your team

36. Consumer Products: The best of the crowd + best of traditional models

37. Apparel: The best of the crowd + best of traditional models

38. If you work with crowds to change access to critical resources (Labor, Influence, Capital, Assets and Data), you get massive impacts + across business functions (we just saw R&D, Operations, Marketing, Sales, Customer Support) + across almost all industries (we just saw Finance, Consumer Staples, Consumer Discretionary, Information Technology, Healthcare, Telecommunications, Industrials) Fundamental restructuring enabled by crowds

39. Sharing, Commenting, Voting Open Innovation, Co-Creation, Micro Tasks Crowd Funding, Crowd Lending Collaborative Consumption Labor Capital Assets Influence Data “Big Data” Over the next 2 days – how will you re-imagine your business?

40. Beyond Experimentation Crowdsourcing at the core of fundamental change. Shaun Abrahamson @shaunabe shaun@mutopo.com