1. Distributed Learning Brian Hawkins & Diana Oblinger October 12, 2000

2. Consider a few facts…. The US currently spends $740 billion per year on education...... more than is spent on national defense … more than the GDPs of Spain, Canada or Brazil Moe, 1999

3. Consider a few facts…. Distance education is expected to grow at a compound annual growth rate of 33% (IDC) Demand for distance education will grow to 15% of all students by 2002 The e-learning market is expected to reach $46 billion by 2005

4. Consider a few facts…. Over 5,000 competitors offer all types of e-learning; no single competitor has more than a 5% market share Last year, over 100 e-learning portals entered the market Partnerships between “non-traditional” providers and universities are increasing

5. Distributed Learning Thinking about whether and/or how to enter this area www.northcarolina.edu/educause/de/

6. Hype or Reality? How large is this market? What will be the impact on residential education? What role should “my” campus play?

7. Concerns to be Examined Definition of distributed learning Realistic estimates of the market Institutional motivations Assumptions Matrix of responsibilities Institutional readiness

8. Definitions Distributed learning is the delivery of education via electronic media, including intranets, extranets, satellite broadcast, etc. It uses technology to deliver learning that is independent of time and place.

9. The Marketplace Higher education is not a single marketplace. It is a host of markets and distributed learning adds even more market segments.

10. Traditional Students 18-22 year olds 16 million students

11. New Traditional Students 18-22 year olds 4 million more Many campuses are out of space Might need 130 new campuses New campus costs: $350 M to build $323 M to operate Is this a realistic solution?

12. Adult Learners in the US 28 million Workforce should spend 20% of time engaged in learning Equivalent to 30 credits every 7 years Do we have the space? Will they even come to campus?

13. International Learners Possibly 100 million Results in potentially huge market

14. How Realistic are the Projections for US Providers? What effect do the following have on the size and complexity of the market? –Language –Culture –Cost –Connectivity

15. Other Potential Market- Limiting Factors Ability to pay Willingness to pay Role of accreditation Transferrability

16. Who is the Competition?

17. Professional Advancement Business Health Teacher training Apollo, DeVry, ITT Focused Market Players

18. Shared risk Leverage WGU, KVU Unext Higher Ed Consortia

19. K-12 arena? Charter & role Sylvan Alumni Community Remediation & Enrichment

20. Mass scale Internal conflicts Provant, Ziff Corporate Training

21. Viability? Leverage? Infrastructure cost? Marketing cost? Individual Campus Strategy

22. Institutional Motivations To increase access to education and to serve the public good To increase capacity To improve teaching and learning To make money

23. Assumptions The course is the unit of measure for learning Traditional institutional models will be successful Quality from for-profit providers is inferior Distributed learning is a viable option for all institutions

24. Topics Rationale/Need for DE Definition Market Academic Issues Technical Issues Support/Services Organization Policies Financing Institutional Self-Assessment

25. Technical Issues Hardware/software Network Support Course management systems Content conversion Security

26. Academic Issues Articulation Program selection Student readiness Quality Residency Workload Rewards

27. Policies Intellectual property Conflict of interest Conflict of commitment Accessibility Appropriate use Privacy

28. Support Structures Application Registration Counseling Library Career services

29. Integration Does your distributed learning plan integrate with: –institutional plan –academic plan –financial plan –technology plan? Can your campus effectively collaborate?

30. Risk Is your campus prepared for the risk: –external forces –internal forces –market risk –economic risk

31. Summary Is distributed learning right for us? Today? In the future? Have we analyzed the market correctly? How do we divide the responsibilities to ensure success? Are we ready to move forward?