1. Growing Your Business With Social Media @LYFEMarketing @_GaAtlanta

2. Have a Question? Tag @LYFEMarketing

3. What do you hope to learn today?

4. Does Social Media Really Matter? - Facebook Reach Down - Twitter is too Noisy -Instagram for Kids

5. Here’s What You’ll Learn How to take all the strategies you know about social media marketing and put them together in a seamless plan that works for you on any social media platform Behind-the-scenes social media secrets that yield big results How to convert strangers into followers How to convert followers into leads How to convert leads into customers The fool-proof way to GAIN BUSINESS with social media Web: www.lyfemarketing.com | Email: info@lyfemarketing.com

6. Launched in December 2011Worked with over 100+ businesses

7. Solid Social Media Plan Create a social media marketing plan based on your businesses core strengths and your audience’s unique needs and NOT 100% reliant on platforms specific features Web: www.lyfemarketing.com | Email: info@lyfemarketing.com

8. ATTRACT ENGAGE SELL Basic 3 Step Strategy

9. Attraction: How to Convert Strangers into Fans/Followers

10. 1 Use the Social Media Widgets in Unique Ways

12. How to setup widgets 1.Google Search – “Facebook Like Box” or “Twitter Widget” 2.Enter the name or URL of your social media profile 3.Select the dimension of your widget 4.Get HTML Code 5.Place it in the position of your website

14. 2 Following People Attracts Followers on Social Media

15. Twitter Instagram Website Traffic

16. How to Implement a Follow Strategy 2 1 3 4

17. 6 Follow Strategies 1. Follow other people 2. Follow people by location 3. Follow people by hashtag 4. Follow people by bio 5. Follow people by interest 6. Follow everyday

18. 3 Great Content Attracts New Fans/Followers on Social Media

19. Get your fans to promote for you

20. Use hashtags to attract more fans

21. Create contest & special promotions with BOOST POST

22. Create GREAT Shareable Content

23. 7 Tips to Creating Great Content 1.Always use an image or video 2.Use http://www.picmonkey.comhttp://www.picmonkey.com 3.Ask a Compelling Question 4.Educate Your Audience with Information or Breaking News 5.Use Humor and Creativity 6.Show Appreciation 7.Involve Real People (Employees or Customers)

24. Twitter Instagram Website Traffic

25. Engagement: How to Convert Followers into Leads

26. 4 Laser target potential buyers with Facebook Advertising

27. CASE STUDY: H-Massage (Local Spa) Problem Booking Massages Results 300+ New Leads 100+ New Customers Cost Per Lead: $5 Cost Per Customer: $15 Average Profit: $30

28. Select an advertising objective

29. Create an appealing image

30. Target potential buyers Don’t know your target audience? 1.Target a broad audience 2.Use Facebook Reporting 3.Identify who is responding to your ad set. (Clicks/Conversions) 4.Narrow your target audience to those who best convert.

31. v Install Conversion Tracking Steps 1.Search “Ads Manager” 2.Click “Conversion Tracking” 3.Click “Create Pixel” 4.Copy Pixel Code 5.Paste Pixel Code On Website

32. v Launch Ads!

33. v Optimize Your Ads Tips 1.Put more money behind ads that are generating the lowest-cost conversions! 2.Pause other ads that are more expensive.

34. 5 Network on Social Media Like at a Social Event

35. CASE STUDY: DOBIE CENTER (Real Estate) Problem Filling Unoccupied Rooms Results 5,000+ new fans Leads: 300+ new leads Revenue: $500,000+ 100% Fall Occupancy

36. Make the first move and actually care Be interesting and fun to talk to

37. Be persuasive and fun, yet direct Convert the follower into a lead with a CTA

38. We did this everyday 10-15 times a day for 10 months. The result??

39. We created over 8,000 direct conversations that led to 100% occupancy & over $500,000+ in Revenue

40. Our Management Secrets 1. Twitter Management a. Create Content: 30 minutes per day b. Follow People: 1 hour per day c. Search and Tweet People: 1-2 hours per day 2. Instagram Management a. Create Content: Already done b. Follow People: 1 hour per day 3.Facebook Management a. Create Content: Already done b. Management Advertising: 1 hour per day

41. 6 Create Landing Pages to Capture Lead

42. Landing Page Link

45. 3 Easy Ways To Create Landing Pages & Capture Information 1. Google Forms 2. Jotform 3. Wufoo Form

46. CONFIDENTIAL LIST OF LEADS - Spreadsheet

47. 7 Tips to Generating Leads On Social Media 1.Make your landing page simple (3-5 slots) 2.Design your landing page with images 3.Use your landing pages in conversations 4.Add your landing page in your profile bio and url 5.Promote your landing page using online advertising 6.Make your landing pages visible on your website 7.Use your landing pages in engaging content

48. Sell: How to Convert Leads into Buying Customers

49. 7 Bring in the Sales Team

50. Once You Get The Lead – Its Time to Sell Your form has already qualified the lead The leads have already shown interests on social media Now the sales process begins (unique to your business) - B2C: Special first time customer coupon or giveaway - B2B: Setting up initial phone call or meeting

51. 4 Tips for your Social Media Sales Strategy 1. Call or Email New Leads the Same Day 2. Talk about the benefits of your products or services 3. Offer an incentive or strong reason to buy 4. Follow up every 3 days

52. 8 Remain Top of Mind with Email Marketing

53. CONFIDENTIAL LIST OF LEADS – with contact info

54. GREAT EMAIL STRATEGY Leads List Thank youEducation Call to Action Thank youEducation Call to Action For Joining Exclusive List For Requesting Information EMAIL #1 EMAIL #2 EMAIL #3 EMAIL #1 EMAIL #2 EMAIL #3 30% Cotton shirts are bad for environment Fiber wires can increase your internet speed Free DEMO of our Fiber Wires Redeem coupon for your Recyclable shirts B2C Retail Co B2B Internet Co SOLD

55. Email Example

56. Summary of our Biggest Secrets 1.Follow prospects first 2.Get your fans to promote for you with GREAT content 3.Use direct 1-on-1 conversations on Twitter/IG 4.Use captivating landing pages to increase lead conversions 5.Get your sales team involved 6.Use email marketing to stay top of mind 7.Social media is not difficult and it really works

57. NOW YOU ARE CAPABLE OF REMAINING TOP OF MIND, WINNING MORE CUSTOMERS AND HAVING FUN WITH SOCIAL MEDIA

58. SOCIAL MEDIA IS NOT DIFFICULT, IT DOES TAKE TIME, BUT IT REALLY WORKS

59. 9 Case Studies

60. ClientClearon Bleach Tablets – Nationwide Product ObjectiveTo create more brand awareness and engagement PlatformsTwitter & Instagram Management *No Ads* Results1.200,000 impressions a month 2.1,200 Twitter followers (3 months) 3.1,900 Instagram followers (3months) 4.Thousands in retail sales Case Study 2: Retail Product

61. Case Study 3: Local Small Business ClientBroken Gizmos [Cell Repair Services] ObjectiveTo increase sales ServicesSocial Media, Google Advertising, Landing Page Results1.#1 Google Position 2.18 customers in first 3 weeks 3.Over 157 leads in 8 weeks 4.2,000+ Followers on Twitter (3 months) 5.1,500+ Followers on Instagram (3 months)

62. Industries Served Politics Real Estate Apartments Student Housing Restaurants/Bars Massage Spas Health & Wellness Clothing Boutiques Models Phone Repair Network Marketing Consumer Products Nonprofits Mobile Applications View all case studies at: http://www.lyfemarketing.com/our-work/http://www.lyfemarketing.com/our-work/ Case Studies

63. Web: www.lyfemarketing.com | Email: info@lyfemarketing.com | Phone: 404-596-7925 Thank you QUESTIONS??