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PRESENTATION INSTRUCTIONS PRIOR TO PRESENTING, YOU WILL NEED TO CUSTOMIZE THIS PRESENTATION. FIRST SAVE THIS POWERPOINT DOCUMENT TO YOUR COMPUTER AS THE.

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Presentation on theme: "PRESENTATION INSTRUCTIONS PRIOR TO PRESENTING, YOU WILL NEED TO CUSTOMIZE THIS PRESENTATION. FIRST SAVE THIS POWERPOINT DOCUMENT TO YOUR COMPUTER AS THE."— Presentation transcript:

1 PRESENTATION INSTRUCTIONS PRIOR TO PRESENTING, YOU WILL NEED TO CUSTOMIZE THIS PRESENTATION. FIRST SAVE THIS POWERPOINT DOCUMENT TO YOUR COMPUTER AS THE MASTER LISTING PRESENTATION. THIS WILL ENSURE YOUR CUSTOMIZATION SAVES FOR FUTURE PRESENTATIONS. The slides in this Presentation are placed in the recommended order in which they should be presented. This presentation is animated. It is recommended you review in presentation mode first to become familiar with the pace of the animations. You may adjust the animations if you wish. This sign will alert you that the slide needs to be customized with information specific to you, your company and/or your local market. Once you have inserted your information on the slide, please delete this instruction box from the slide. ENTER YOUR COMPANY DBA HERE DELETE THIS SLIDE BEFORE PRESENTING

2 ADDITIONAL RESOURCES Log into Coldwell Banker Works, then click the resources below: Listing Presentations in coldwellbankerworks.com Seller Services Presentation Tutorial Seller Services Print Tools in coldwellbankerworks.com (including the Home Enhancement Guide, Seller Services Guarantee and Price Your House for Success DVD) Seller Services Print Tools in coldwellbankerworks.com Statistics for presentations Post Listing Presentation iPad Listing Presentation You may also access FREE Microsoft PowerPoint classes in Coldwell Banker University ENTER YOUR COMPANY DBA HERE DELETE THIS SLIDE BEFORE PRESENTING

3 MARKET ANALYSIS REPORT John Smith 123 Elm St. Anytown, NJ 12345 Prepared by: Joe Agent Coldwell Banker Island Properties Customize this page with yours and your seller’s information Island Properties

4 Expertise & Qualifications Specialties North Shore and Upcountry Maui Background 30 Years experience as a Maui Realtor Awards & Certifications Voted Realtor of the Year for 2013 by the Realtors Association of Maui Graduate Realtors Institute (GRI) YOUR PHOTO HERE

5 © 2013 Coldwell Banker Real Estate LLC. A Realogy Company. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker ® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure laws or regulations. Why Coldwell Banker? Coldwell Banker is one of the most well-known and well- respected real estate organizations in the country and across the globe. Buyers are drawn to Coldwell Banker listings because they expect a high level of professionalism and integrity from Coldwell Banker agents.

6  Global presence: 43 countries/3,000+ offices  Over 108 years providing real estate service  $212 billion in U.S. sales volume in 2014 Source: 2014 data for Coldwell Banker® affiliated offices throughout the world

7 coldwellbanker.com  Coldwell Banker ® has more unique web visitors than any other real estate brand*  Coldwellbanker.com had over 44 million visits in 2014  Featuring lifestyle, affordability and keyword search tools for fast and easy browsing  Multiple images and video showcase the unique features of your house *Nielsen/Net Ratings Report for real estate Web sites, January-December 2014 ENTER YOUR COMPANY DBA HERE

8 SMITH & SMITH REAL ESTATE

9 Rapid Response  Our lead management system notifies me immediately  When homebuyers inquire about your house, they want a rapid response SMITH & SMITH REAL ESTATE

10 Coldwell Banker ® Web Partnerships Your house will also be promoted on multiple partner websites Properties listed at $1,000,000 or higher will also be featured on these luxury websites SMITH & SMITH REAL ESTATE

11 LOCAL EXPERTISE Island Properties Why Coldwell Banker Island Properties?

12 About Coldwell Banker Island Properties Company Statistics  5 offices - Islandwide Coverage  190 Sales Associates  $433 Million in Sales Volume in 2014  Over 600 Closed Transactions in 2014  Top Selling Real Estate Company on Maui for Over 15 Years Island Properties When you hire me to market your home, you get a synergistic team of well trained, responsive professionals known for their integrity and knowledge of the Maui market

13 We strictly abide by the Code of Ethics of the National Association of Realtors All Coldwell Banker Island Properties agents adhere to the Realtors Pledge of Performance and Service The Pledge is divided into 3 parts Duties to customers and clients Duties to the public Duties to other agents

14 Island Properties

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16 LIST SALE 185 Days Realtors Assn of Maui 138 Days Coldwell Banker Island Properties Average days on market including approximately 60 day escrow period

17 My Objectives  Help You Price your home competitively  Help you prepare your home for sale  Market your home to the maximum number of qualified potential buyers  Explain the process and keep you informed  Help you negotiate the best price and terms  Get your home sold within your timeframes  Take the stress out of the sales process Island Properties

18 Coldwell Banker ® Seller Services Guarantee  Coldwell Banker was the first national brand to guarantee its services  This Guarantee outlines the full scope of services I will perform as your exclusive listing agent  List your home with the confidence a Guarantee provides ENTER YOUR COMPANY DBA HERE

19 …Followup Give you feedback on all showings Solicit input from Realtors who have shown you home Update you on internet marketing results

20 Island Properties ABOUT YOU AND YOUR HOME

21 About You Why are you moving? What is your timing for selling? What is your timing for moving? What role does timing and pricing play in your decision? What are you looking for from me? What challenges, if any, do you see in selling your home? SMITH & SMITH REAL ESTATE

22 About Your Home What are your favorite things about your current home and neighborhood? What do your friends like about your home? What are some of your favorite memories that have taken place in your home? What amenities are around you (parks, restaurants shopping, transportation, etc)? SMITH & SMITH REAL ESTATE A DD H OME P HOTO H ERE

23 MARKETING PLAN Island Properties

24 Source: The 2014 National Association of Realtors ® Profile of Home Buyers and Sellers. Information Sources Used in the Home Search (% of Home Buyers) ENTER YOUR COMPANY DBA HERE This slide is most useful if the seller is insisting on extensive print ads. Delete if it is not necessary.

25 Internet Marketing Activities  IslandProperties.com (over 3000 unique visitors/month)  Maui Multiple Listing Service(MLS) ( exposure to over 1400 active Realtors)  ColdwellBanker.com (over 3 million unique visitors/month)  Zillow, Realtor.com, Trulia (the three largest national RE search sites)  agentpersonalsite.com (exposure to my personal client database)  Youtube (the second largest internet search engine)  ListHub (your listing distributed to 57 outside websites) *2014 National Association of Realtors ® Profile of Home Buyers and Sellers. Nine in 10 home buyers used the Internet to search for homes* Island Properties

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27 Marketing Activities To showcase your property I will: On this slide, you will include the marketing activities.  Photograph the exterior and interior  Promote in-house at our broker meeting  Schedule a Broker Caravan  Hold an Open House  Create a professional listing flyer  Send an e-flyer to all RAM members  Send out “Just Listed” postcards to your neighbors  Create a visual Tour of your Property and place it on our YouTube channel  Coldwell Banker Sign one of the most trusted names in the business Island Properties

28 More…

29 There are several factors that effect the marketing of a home. The TWO important factors that YOU as a seller have control over: Price Condition

30 Home Enhancement Custom plan to enhance your property’s appearance, including:  Identify problem areas  Smaller rooms  Room with unattractive view  Curb appeal  Share tactics to address  Furniture placement  Rug removal  Paint colors  Recommend specialists  Handyman  Paint contractor  Cleaning service  Yard service  Pool cleaning and deck refresh  Home staging designers

31 MARKET CONSIDERATIONS Competition And pricing Island Properties

32 Recently Sold Selling price (in thousands) Listing Price (in thousands) Currently For Sale Did Not Sell Listing Price (in thousands) 500 510 520 530 540 550 560 570 580 590 600 610 620 630 640 650 500 510 520 530 540 550 560 570 580 600 610 620 630 640 650 500 510 520 530 540 550 560 570 580 590 600 610 620 630 640 650 Competitive Price Lines ENTER YOUR COMPANY DBA HERE This slide should contain competitive price lines with data specific to your market. See the instructions in the notes section.

33 Competitive Market Analysis Comparable houses on the market Here you will customize the graphs with data specific to your market Island Properties

34 Competitive Market Analysis Comparable houses that failed to sell Here you will customize the graphs with data specific to your market Island Properties

35 Recently Sold Information on recently sold homes goes on this slide. Replace the photos and data with recently sold houses from your market. Add additional slides as needed. I recommend you add more photos of sold comps 125 Main Street Any town, Anywhere Zip/Postal Code List Price Sold Price Time on Market BedsBathsSq Ft $000,000$000,000X Weeks 000 PHOTO HERE 125 Main Street Any town, Anywhere Zip/Postal Code PHOTO HERE List Price Sold Price Time on Market BedsBathsSq Ft $000,000$000,000X Weeks 000 ENTER YOUR COMPANY DBA HERE

36 Setting the Right Price The Property Appeals To: 15% Over Market Value 10% Over Market Value Fair Market Value 75% Of The Market If The Asking Price Is: 10% Of The Market 30% Of The Market 60% Of The Market 10% Under Market Value Island Properties

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38 Market Analysis Summary & Recommendation Anticipated Selling Price:$000,000 Recommended Selling Price:$000,000 Recommended Financing Terms Other Recommendations  Purchase Home Protection Plan  Text here Place your recommended pricing strategy, financing terms and other information here. Remove the Coldwell Banker Mortgage logo if you do not participate and place it with the proper local logo  Text here ENTER YOUR COMPANY DBA HERE

39 Customize with your name and contact information THANK YOU FOR THE OPPORTUNITY YOUR PHOTO HERE Island Properties Robert Lightbourn, R(B) CRB, GRI Coldwell Banker Island Properties 808-283-4384 cell 808-579-8000 office Bob@Maui.net

40 ENTER YOUR COMPANY DBA HERE ©2014 Coldwell Banker Real Estate LLC.. All Rights Reserved. Coldwell Banker Real Estate LLC fully supports the principles of the Fair Housing Act and the Equal Opportunity Act. Each Office is Independently Owned and Operated. Coldwell Banker® and the Coldwell Banker Logo are registered service marks owned by Coldwell Banker Real Estate LLC. Each agent and broker is responsible for complying with any consumer disclosure laws or regulations.


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