1. Please pull out your mobile device…  Open your browser  Go to www.aowmobile.comwww.aowmobile.com  Find the Icon Estates mobile profiles link  Find Simi  Then find 2005 Landslide Cabernet Sauvignon link  Where is the Landslide Vineyard located?  What happened in 1904? Software used: BBScreenStream www.blackberryfreaks.com/blackberryscreenstream.html www.blackberryfreaks.com/blackberryscreenstream.html

2. Digital Wine: Delivering a Multi-sensory Experience Online ASTD 2009 May 31, 2009

3. Who We Are  Cheryl Hall – Instructional Developer  Rob Hennigar – Director of Education Presentation  Discuss Wine and Web-based training  Challenge – How to do this about something you taste and smell  Our quest – developing multi-sensory learning that is effective and low cost  Show examples of how you can create synchronous and asynchronous content that teaches different levels of learners

4. The Academy of Wine Social - Knowledge Sharing - Blogging - Chatting - Rich media: videos/photos academyofwine.ning.com academyofwine.ning.com Online - General courses - Web conferencing - Rich media: videos/audio - Assessment/tracking www.academyofwine.com Online Social Instructor Led - Event based - General wine courses - Wine service - Business skills - Rich media: videos/audio www.academyofwine.com www.academyofwine.com ILT Mobile - Job aids - Audio guides - Twitter feeds www.aowmobile.com Mobile

5. Our Audiences Internal -Sales -Marketing -Production External -Distributors -Retail -Restaurant Wait Staff Wine Consumer

6. Rapid Development Design Development

7. Aroma Wheel - Wine Courtesy of Ann C Noble: www.winearomawheel.com www.winearomawheel.com ©1990, 2002 A.C. Noble

8. And that’s only one aspect…  Varieties  Geographic regions  Winemaking  Viticulture  Sales  Wine service  Current issues  Wine culture  Food and wine ……

9.  Synchronous/asynchronous wine education  Authoritative information and evaluation to internal and external sales Virtual Tastings Software used: Adobe Connect www.adobe.com/products/acrobatconnectpro/ www.adobe.com/products/acrobatconnectpro/

10. Mobile Profiles  Context Mobile  Purpose Story  Software used: HTML editor: Adobe Dreamweaver Photo editor: Adobe Photoshop Webpage host: MediaTemple www.mediatemple.net www.mediatemple.net

11. Wine Pronunciations  Customer asked for something to help teach his servers how to correctly pronounce wines  Audio files are an effective alternative to the phonetic spellings usually found on websites  Software used:.wav files stored on HTML pages

12. Videos: Easy and Cheap  Powerful way to communicate story  Fast/easy production fit time sensitive and short shelf-life content  The Flip from Pure Digital Technologies www.theflip.com www.theflip.com $99-230

13. SME Content Development  Community/ Social Learning Reach/ Scale – global audience Accessibility – little to no cost Flexible – easily altered, added to  Wiki’s Collaborative knowledge building Easy creation and editing Visuals, video, audio, hypertext links

14. SME Content Development Software used: Ning www.ning.comwww.ning.com Academy of Wine Ning site: http://academyofwine.ning.com http://academyofwine.ning.com Software used: Google Docs http://docs.google.com/ http://docs.google.com/ Software used: Other free resources: PBWiki http://pbwiki.comhttp://pbwiki.com Buzzword http://www.buzzword.comhttp://www.buzzword.com

15. Measuring our progress… Software used: http://www.squarespace.com/ http://www.squarespace.com/

16. …Watching Traffic Patterns… Software used: www.google.com/analytics www.google.com/analytics

17. …And Geographic Reach

18. The Future…..  Pull-oriented content available at POS  Performance improvement and education intertwined using social media

19. Product Tagging  Pull Strategy – Customer focus  Knowledge and communication at the point of purchase  Static imagery and text, auditory, motion (video)

20. Product Tagging – Text Information

21. Software used: http://www.textmarks.com/ http://www.textmarks.com/

22. QR Codes  POS education for consumers  QR stands for “quick response”  Used in commercial tracking and convenience-oriented applications  QR Code Wikipedia entry: http://en.wikipedia.org/wiki/QR _Code http://en.wikipedia.org/wiki/QR _Code QR Code for 2005 Simi Landslide Cabernet Sauvignon Software used: QR Code generator BeeTagg http://generator.beetagg.com/http://generator.beetagg.com/ QR reader BeeTagg http://www.beetagg.com/http://www.beetagg.com/

23. Product Tagging – QR Code “BeeTagg”

25. Blogging/Tweeting  Knowledge sharing, communication, performance improvement  Share information real time about initiatives, sales efforts, strategies, success stories Software used: Twitter http://www.twitter.com/http://www.twitter.com/ Blogger http://www.blogger.com/http://www.blogger.com/

26. Sales Tracking

27. Summary…  A variety of different approaches and tools we employ to deliver learning  Helps us connect to the learner in many different ways  Broad application to many different industries or learning challenges

28. Questions?

29. Contact  Rob Hennigar Email: robert.hennigar@cwine.comrobert.hennigar@cwine.com Twitter: robhennigar  Cheryl Hall Email: cheryl.hall@cwine.comcheryl.hall@cwine.com Twitter: chnapa

30. Thank You

31. Other Resources – Please Visit  Academy of Wine: www.academyofwine.comwww.academyofwine.com  Academy of Wine Social Network: http://academyofwine.ning.com http://academyofwine.ning.com  Academy of Wine mobile content: www.aowmobile.comwww.aowmobile.com  TuCows – website with freeware/shareware www.tucows.comwww.tucows.com  1000files – freeware/shareware site www.1000files.comwww.1000files.com  Hoover Web Design – free html editors, templates http://www.hooverwebdesign.com http://www.hooverwebdesign.com  Jelly Bean Wine Bar – http://www.jellybeanwinebar.com/http://www.jellybeanwinebar.com/

32. ©1990, 2002 A.C. Noble