1. The Changing Food Environment The Role and Activities of the U.S. Food and Drug Administration Transatlantic Consumer Dialogue The Changing Food Environment The Role and Activities of the U.S. Food and Drug Administration Janice Oliver, Deputy Director Center for Food Safety and Applied Nutrition Food and Drug Administration April 8, 2008

2. FDA's Mission Statement The FDA is responsible for protecting the public health by assuring the safety, efficacy, and security of human and veterinary drugs, biological products, medical devices, our nation’s food supply, cosmetics, and products that emit radiation. The FDA is also responsible for advancing the public health by helping to speed innovations that make medicines and foods more effective, safer, and more affordable; and helping the public get the accurate, science- based information they need to use medicines and foods to improve their health.

3. Federal Responsibility for Food Safety and Nutrition Labeling

4. Federal Responsibility for Nutrition Education USDA and HHS agencies Food and Nutrition Service Center for Nutrition Policy and Promotion

5. Federal Trade Commission Enforcer of federal truth-in-advertising laws. Enforcement activities focus on: Claims for foods,,drugs, dietary supplements, and other products promising health benefits. Health fraud on the Internet. Weight-loss advertising Advertising and marketing directed to children.

6. Advertising www.ftc.gov

7. Making Healthful Choices

8. NLEA Objectives Clear up consumers’ confusion about food label Aid consumers in making healthy food choices, and Encourage product innovation by giving manufacturers an incentive to improve the quality of the food and make more healthy food choices available to consumers Federal pre-emption

9. NLEA – Regulatory Framework Nutrition information is mandatory and in a standard format Nutrient Content Claims Health Claims

10. The Nutrition Facts Label

11. Calories Count!

12. The Calories Count Report Food Labeling Prominence of Calories Serving Size Single Serving Packages Carbohydrate Claims Comparative label Statements Enforcement Label Education Restaurant Labeling

13. Facilitated Forum on Foods Eaten Away from Home The Calories Count Report

14. The Keystone Report Understanding consumer behavior Increasing lower-calorie products Providing consumers with Nutrition information

15. Education

16. Education: National Science Teacher Association Projects

17. Label Education Make Your Calories Count: Use the Nutrition Facts Label for Healthy Weight Management www.cfsan.fda.gov/labelman

18. Education

20. Thank you!