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Published byBrianne Ross Modified over 9 years ago
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Marketing Strategy Celebrity Endorsement Emphasis long term money savings Emphasis time savings
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Cost Competitive Long term savings – At 11.47 years the implants will break even with the cost of a gym
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Target Market Individuals with problem areas Ages range: 20-30 & 45-60 Middle to upper class Both male and female Individuals with busy schedules
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Sales Implant sales – Based off breast implant sales – Assume a 2% growth rate – $8833.33/Implant Diet pill sales – Minimal cost to consumer – Assume only 80% of customers will need the pills – $30/100 Pills
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Sales (Cont’) YearRevenue (Implants)Revenue (Pills)Total Revenue 1 2,107,564,8755726214 2,113,291,089 2 2,149,716,1735840738 2,155,556,911 3 2,192,710,4965957553 2,198,668,049 4 2,236,564,7066076704 2,242,641,410 5 2,281,296,0006198238 2,287,494,238 6 2,326,921,9206322203 2,333,244,123 7 2,373,460,3586448647 2,379,909,005 8 2,420,929,5666577620 2,427,507,186 9 2,469,348,1576709172 2,476,057,329 10 2,518,735,1206843356 2,525,578,476 11 2,569,109,8226980223 2,576,090,045 12 2,620,492,0197119827 2,627,611,846
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Research and Development YearR&D Expense 0 5,000,000,000 1 - 2 - 3 - 4 - 5 2,000,000,000 6 - 7 - 8 - 9 - 10 -
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