1. Public transport accessibility - development of ticketing and passenger information systems Boris Kadish, PhD. Chairman of the Board SWD Factory, Ltd., Member of APC Advisory Board

2. Advanced ticketing and passengers information systems - the tool that helps to increase public transport accessibility and transparency in the modern “Internet” world. The benefits of modern ticketing and information systems are in line with the APC Position paper and Bus&Coach Smart Move practical solutions: -Actual coach offerings to customers; -Online planning; -Effective and fast ticketing. Our presence in APC since its foundation allowed us to be up to date with the latest trends and needs of the industry and gave us valuable insights to the industry requirements for the information and ticketing systems. 1 Introduction

3. 2 Since 2003 Coach operators www.bezrindas.lv www.buseurope.eu Information boards Nationwide; Terminal focused; Number of races: ~ 3550 Annual tickets: ~5 Mill Agencies Tour operators Customers Coach Operators ERP Terminals Bus Tickets: ECOLINES; TOKS; BusTicketPro. Coach operators VBTS Unified Passenger Transport Ticket Sale System Terminal management Booking offices (33 coach terminals ) Dispatchers

4. Passengers self-service focus. Loyalty program. Multi currency; Number of races: ~700 Annual tickets: ~0.9 Mill 3 5 bus terminals www.iticket.lt www.iticket.lv www.iticket.ee www.toks.lt www.autobusustotis.lt www.gobaltics.eu BalticLines; BusTicketPro. 7 agencies sites loyalty system Mobile POS terminals Bus Tickets: BalticLines; BusTicketPro. Terminal management Booking offices (5 coach terminals ) Dispatchers Agencies Coach operators Terminals Customers Since 2009

5. Software as a Service mode; Own agency network creation; SOAP API; Off line mode; Pre-integrated with: –BusEurope.eu; –BalticLines; –TOKS; –eCoach platform; –Google.Transit; –Yandex.Schedule 4 2011 Mobile POS terminals API Mobile apps Bus Tickets: BalticLines; TOKS; BusTicketPro. 5 bus terminals Terminal management Booking offices Dispatchers Agencies Coach operators agencies sites TerminalsCustomers

6. 5 2011 2012 23 Coach terminals and coach stations; Number of races: ~1000 Annual tickets: ~1.5 Mill implementation

7. AS NORDEKA, one of the largest Latvian coach company uses the BusTicketPro system for selling tickets to Airport Express shuttles Riga City Center – Riga International Airport. The system is integrated with Ryanair corporate website. implementation 6

8. Data exchange according to SIRI; Management of regular races and schedules, management of the descriptions of the races; Treatment of the non-standard situations related to the race; Management of reference objects ( statuses of races, currencies, countries, vehicles, stops, discounts, race cancellation reasons ); Reports; 2011- 2013 SIRI Manual Race by day; Trip planner module. The pilot of the common information platform that integrates data from information and booking systems of different coach terminals and coach operators on the base of SIRI standard. 7

9. 8 Coach terminals; Service providers: Partner program White LabelCashier desk Look up schedule; Choose optimal race; Buy ticket; Plan complex trip; Buy ticket package. Look up schedule; Choose optimal race; Buy ticket. Customers: 2500 destinations; 22 countries; More than 120 coach operators. Coach operators; Ticketing sites; Application Program Interface 2012

10. All our solutions are created on the base of the open architecture that allows us to tune and scale them according to the changing customer demands and industry trends. 2003 – BalticLines – terminal focused system; 2009 – TOKS –self service oriented system; 2011 – eCoach integrated information platform; 2011 – BusTicketPro – cloud system, Software as a Service; 2012 – BusEurope – integrated ticketing platform based on cloud technology. Our approach allows us to enrich earlier systems with the latest IT development according to the customer needs for new functionalities. 9

11. Ticketing and information systems is one of the major tools that helps to increase attractiveness and accessibility of bus&coach passenger transportation. Systems provide coach terminals and coach operators with the ability to supply passengers with real time actual information and offer to purchase tickets in line with the modern “electronic” lifestyle. Once the passenger is informed about wide variety of bus&coach offers he/she is more likely to make smart choice… 10

12. Thank you! 11 Boris Kadish, Ph.D, SWD Factory Chairman of the Board, Member of APC Advisory Board. e-mail: bkadish@swdfactory.com