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SCHOOL TEXTBOOKS Hannah Aliyetti
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TRUE OR FALSE? Most publishers are in it just for the money. True. Some make short term profits that are “safe” versus others that take more risky routes. There is a high risk involved in publishing elementary to secondary texts. True. $500,000 investment -> 100,000 textbooks Most states have adopted textbooks to use statewide. False. California and Texas are two examples that do. 20% of total sales of a particular text.
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WHAT FACTORS DO THINK MIGHT CONTRIBUTE TO HOW A TEXTBOOK IS WRITTEN/PUBLISHED?
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IT MAY OR MAY NOT SURPRISE YOU… Economical Political
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Publishers money Textbooks – necessary for learning and provide a curriculum to follow ECONOMICAL
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In 1980 - $6 billion entire book industry $1.5 billion elementary, secondary, and college $1.2 billion encyclopedias, reference, etc. $660 million mass market paperbacks ECONOMICAL
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Focus toward intro courses Provide a general framework and hope it sticks Make adjustments later if needed More $$$$$$! Bad news for publishers: Only 3 out of 10 books, in general, are profitable Focus toward states that adopt texts (more next!)
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POLITICAL State Adoption U.S. has no government control over real curriculum content States can choose to adopt a single text for a class Approved by committees/agencies Limited numbers can be selected for use in schools What does the state believe? Creationism vs. evolutionism? – big debate to put in textbooks
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School board vote Teachers not normally required to use What other tools do teachers use now? WHO PICKS THE BOOKS FOR THE SCHOOLS?
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AS A COLLEGE STUDENT, WHAT DO YOU KNOW ABOUT TEXTBOOKS? Heavy, expensive, dull, lack color, etc.
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DID YOU KNOW? 55% of college students report most of their knowledge from starting college was due to textbooks. There is a dispute about how and when to include new research within texts. There are many ways to save on textbooks: e-readers, open source textbooks, etc.
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E-READERS WITHIN THE CLASSROOM http://live.wsj.com/video/a-high-school-without- textbooks/AED6577F-5846-4214-A00E- B2FF469DC809.html#!AED6577F-5846-4214-A00E- B2FF469DC809
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WHAT ARE YOUR THOUGHTS? Do you see e-readers/tablets working or not working within the public school environment? What are the pros and cons?
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WORKS CITED Apple, M. W. (2001) Textbook publishing: the political and economic influences. Theory into Practice, 28 (4), 282-287. Stambaugh, J. E. & Trank, C. Q. (2010). Not so simple: integrating new research into textbooks. Academy of Management Learning & Education, 9 (4), 663-681.
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WORKS CITED Apple, M. W. (2001) Textbook publishing: the political and economic influences. Theory into Practice, 28 (4), 282-287. Stambaugh, J. E. & Trank, C. Q. (2010). Not so simple: integrating new research into textbooks. Academy of Management Learning & Education, 9 (4), 663-681.
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